Last night, I attended the annual Minnesota PRSA Classics Awards banquet. It’s a lovely evening, but I’ve missed the last couple. This year, my friends at Bellmont Partners were gracious enough to invite me along (thanks guys!). And, as a result, I had the privilege to watch them walk away with THREE Classics awards (they […]
- Why aren’t more brands prioritizing Instagram as a platform-of-choice
- Why aren’t more brands prioritizing Instagram…Posted 2 days ago
From what we've heard from recent media and blogger reports and studies, Instagram is THE hot platform for brands right now.
According to eMarketer, brands are seeing higher engagement and interaction…
- The best blogging tip no one ever told me
- The best blogging advice no one ever gave mePosted 7 days ago
Last week, I was at the Minnesota PRSA Classics Banquet and a student at the event asked me: If you could share just one blogging tip with me, what would…
- What’s your “power PR outfit”–14 pros weigh in
- PR Outfit of the Day: Agency editionPosted 1 week ago
The hash tag is: #OOTD.
Wait, what the heck is #OOTD?
Yeah, that was my response, too (glad I'm not the only one).
For the uninitiated (read: men), #OOTD stands for "Outfit of…
- Why I’ve become a serial TV view–and almost completely ditched movies
- Why I’ve become a serial TV viewer–and almost…Posted 1 week ago
As a PR/communications professional, one thing we essentially get paid to do is to stay on top of trends. That includes media and pop culture. That includes TV shows and…
2. April 2014
Nostalgia is more than “fun old photos”— it’s a powerful tool to celebrate a brand’s innovation and stability
I’m giving my friend Laura Kaslow the floor today. Laura is part of the Blue Cross Blue Shield PR team and plays a lead role in the organization’s social media efforts. I have a strong affinity for Blue Cross here in Minnesota since they’ve been my wife’s employer for almost 20 years (thanks Blue Cross!). […]
1. April 2014
6 PR and marketing e-newsletters that will make you smarter
Email overload. We all suffer from it, right? But, on the other hand, we all have a need to stay on top of what’s new and trending in our industry. One of the best ways to do that? Subscribe to key industry e-newsletters that do the content aggregation for you. Those that really pull together […]
31. March 2014
Should building a community really be your primary goal when starting a blog?
Last week, uber-popular marketing blog, Copyblogger, decided to shut down comments on its site. It’s reasons: 1) Conversations were happening elsewhere, and they wanted to support that. 2) They want people to form their opinions and post on their own blog–not Copyblogger’s. 3) Spam Needless to say, this decision resulted in all sorts of fever-pitched […]
27. March 2014
The age-old debate: Agency or corporate PR?
Yesterday, I made one of many trips to Winona (my alma mater) to speak to kids as part of my responsibilities on the WSU Alumni Board. As part of yesterday’s trip, I spoke to a few different classes–one of which wanted to hear more about life on the agency side vs. life on the client […]
25. March 2014
Yes! Yes! Yes! How One Word Should Change How You Think About Social Storytelling
I’m giving friend and fellow solo counselor, Dan Farkas, the floor today. I’ve had the good fortune to meet Dan twice in person–both times at the Solo PR Summit the last two years. Dan and I share a love for sports (although he’s typically on the wrong side of the discussion and teaching (Dan teaches […]
24. March 2014
Why I’m completely revamping my coffee meet-up strategy
I’m kinda done with my current coffee routine. If you’re “friends” with me on The Facebook, you saw my rant last week. You see, I started thinking about it and there’s three reasons people ask me to coffee: 1) They want to “pick my brain”–the worst kind. I’m now officially turning these down these requests. […]
20. March 2014
PR Rock Stars: Polaris’ Holly Matson Spaeth
I really can’t recall how or when, exactly, I met Holly Matson Spaeth–it may have been on Twitter. But, we share a love for ”breakfast for lunch” and have gotten to know each other a bit better over the years as a result. I’ve always had a lot of respect for Holly. Not because we’ve […]
18. March 2014
Dear 6-year-old daughter: I would love if you pursued a career in PR
We see them every year. The list posts on sites like Forbes and HuffPo that list out the top 10 more stress jobs. Invariably, PR is always on the list. But, I’ve always wondered why. Now, don’t get me wrong. Our jobs are stressful. But, “top 10 stressful?” I’m not sure about that. Consider the […]
17. March 2014
Can Klout really be a social media management tool?
Last month, social scoring platform Klout shared news: it was adding important new features to its tool. No longer was Klout just going to be a social scoring platform designed to help manage “influence.” Now, it claims, it will help you BUILD your influence by helping you discover new content it believes your followers want […]
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About Arik
Interested in working with me? Have a guest post idea? Want to collaborate on a project? Interested in assisting with HAPPO or the MN Blogger Conference? Drop me a note at arik (at) arikhanson (dot) com.
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4. April 2014
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