You may have seen this post (or some variation of it) floating around the web last week. Apparently, Coke says the corporate web site is dead. I say hogwash. Yeah, I said it. I disagreed with mighty Coke. But, I have what I believe to be some fairly solid reasons. Hear me out. Not everyone […]
- What’s next is in the past
- Guest post: What’s next is in the pastPosted 8 hours ago
The following post is from friend and colleague, Kasey Skala, who's a digital communications manager by day over at Great Clips. Kasey and I actually disagree on a regular basis--on…
- 7 things you probably didn’t know about me
- 8 things you probably didn’t know about mePosted 4 days ago
You know that "8 things you probably didn't know about me" meme that was going around Facebook a while back? I never got tagged.
I feel gipped.
I feel left out.
I feel…
- 6 brands using PR-specific Twitter accounts–and what they’re doing right
- 5 brands using PR-specific Twitter accounts–a…Posted 6 days ago
Does your company/client need a PR-specific Twitter account?
It's probably a question reserved for only the larger companies--but it's been a question PR teams have had to wrestle with the last…
- 8 best cups of coffee in Minneapolis for the PR pro
- 8 best cups of coffee in Minneapolis for the …Posted 1 week ago
Last week, I asked the question: What's the best cup of coffee in Minneapolis?
Very controversial, right?
But, I mean, inquiring minds want to know. *PR* minds want to know. After all,…
22. November 2013
Miracle on the gridiron: LEGO Jerry Kill inspires Golden Gophers
Taking a little break from the PR/marketing talk today. Indulge me, if you will. For those Minnesotan readers, unless you’ve been living under a rock, you know all about arguably the biggest Golden Gopher football game of an entire generation–heck TWO generations. Yep, you could make a pretty good case that Saturday’s Gopher/Bucky matchup is […]
21. November 2013
PR Tool Review: 7 ways to get the most out of Muckrack
A few weeks ago, I started researching a tool called Muckrack for a client project. The good folks at Muckrack gave me a three-month trial to play around with the tool. Since I don’t use a lot of paid tools in my practice, I wasn’t all that familiar with Muckrack. But, in talking with a […]
19. November 2013
News releases or blog posts: What is the future of media relations?
In starting work with a new start-up client recently, the question came up: Do we really need news releases? Couldn’t we just share news on our blog instead? Isn’t that more efficient and effective–especially for a smaller business? It’s a good question and one all small, mid-sized and large businesses should be considering. And the […]
18. November 2013
The PR consultant dress code strategy
A lot of people ask me: What do you wear when you work from home during the day? I gotta tell you, this part of the job does not suck. I frequently wear shorts or sweat pants for the majority of my time working at home (cue the Seinfeld music–Costanza!!!). But, I will also tell […]
13. November 2013
Repeat after me: Bloggers are NOT mainstream media
Now, I don’t get pitched that much. I’m not a lifestyle blogger, after all. But, I do get a few emails from time to time–”pitches”, if you will. But the pitches I typically get are far less sexy than those my colleagues on the lifestyle side typically receive (I did some blogger research with my […]
12. November 2013
PR isn’t about “content”–it’s about ideas
Think back to the early 2000s. Was ANYONE talking about “content?” Anyone at all? Not really. Nowadays you can’t go five minutes at a conference or event without hearing someone talk about the important nature of your “content.” Your web content. Your social content. Content, content, content! When did PR become about “content”? Isn’t it […]
7. November 2013
PR hiring managers: Please read this post
Last week a friend of mine sent me a concerning email–but one I’ve seen far too often over the years. He has been interviewing with various companies around town for positions–and not having a lot of luck as of late. That’s understandable–even in an improved market, it can take a few months (sometimes up to […]
5. November 2013
Hash tags: They key to success for brands on Instagram?
We all have that friend. Oh, you know the one. The friend who posts pics to Instagram and uses about 57 hash tags in the post. It can be funny at times. At other times, it can be downright annoying. But why would any brand contemplate taking such a strategy? Because it might actually work. […]
4. November 2013
What I’ve learned in the first four years of ACH Communications
Four years ago last month, I made the leap from “working for the man” to “working for myself” when I started ACH Communications. It’s been quite a ride–and, to be honest, four years went awfully quick. But, I think that’s a good sign, right? Time goes quickly when you’re enjoying yourself–and that couldn’t be more […]
- Second Annual PR Reader's Choice Blog Awards
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- The PR Reader's Choice Blog Award winners
- arikhanson: @jeffsauer Great point, Jeff. And you're spot on w...
- arikhanson: @ladysportsman You erased an endorsement? Really?...
- arikhanson: @DavidBellerive The feedback on the personal brand...
- arikhanson: @TashWord Good for you! I typically don't write a ...
- TashWord: I completely agree with the endorsements - they ar...
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About Arik
Interested in working with me? Have a guest post idea? Want to collaborate on a project? Interested in assisting with HAPPO or the MN Blogger Conference? Drop me a note at arik (at) arikhanson (dot) com.
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26. November 2013
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