This past weekend, while I was on vacation, a story by Katie Humphrey ran in the local Minneapolis Star Tribune about the angst many people face about tweeting or posting on social networks during a tragedy. Katie interviewed me on the topic as well as friends Lisa Grimm and Karl Pearson-Cater. Largely, the article was [...]
- Are craft breweries doing enough to market themselves differently?
- Are craft breweries doing enough to market th…Posted 1 day ago
Last week, I attended a great event at a craft brewery here in Minneapolis named 612Brew (hosted by Minnesota PRSA). I had a great time catching up with a number…
- What Facebook hashtags REALLY mean for marketers
- What Facebook hashtags will mean for marketer…Posted 2 days ago
The short answer: Nothing. Yet.
That's because the darn things aren't even rolling out to all users for a while (see Facebook's formal announcement last week).
But, that time will come eventually.…
- 22 PR interns destined for greatness
- 9 (recent and current) PR interns destined fo…Posted 6 days ago
It's that time of year. Interns have recently begun their stints with employers across the country. As they begin their journey into PR, some will flourish. And others will fall…
- PR Rock Stars: Christina Milanowski
- PR Rock Stars: Christina MilanowskiPosted 8 days ago
Minnesota PRSA 2012 Young Professional Award winner. New (relatively) social media director at Maccabee PR in Minneapolis. Master's degree pursuer. What is Christina Milanowski NOT doing these days? That's the…
4. June 2013
Is the new LinkedIn Today on your list of daily reads?
Widely regarded as THE network for business professionals, LinkedIn is one of those networks most people are “on” but few actively participate. But, that may all be changing with LinkedIn’s recent beefing up of its publishing platform. And, “beefing up” may be an understatement. For many, LinkedIn is the social network they only visit when [...]
3. June 2013
My 40 best Instagram shots (#40BestIGPics)
As many of you know, Instagram is one of my favorite apps and social networks. I use it a lot–mostly because I take most of my kids’ pics there (I also document our trips that way now). But also because I love photography, even though I’m very much an amateur. Since I’ve been using Instagram [...]
31. May 2013
Jello FML social media campaign: Brilliant or bone-headed?
Just yesterday, Jello (yes, THAT Jell0) launched a campaign titled (wait for it): FML. Not THAT FML. In this case, Jello’s campaign is dubbed “Fun My Life” and it’s obviously having a little fun with the #FML hash tag and acronym that’s become so popular among texts, Twitter and everything in between (if you’ve never [...]
29. May 2013
What if Don Draper was a PR pro?
The latest TV drama my wife and I are engrossed in? Mad Men. I know, I know, where have you been, Arik? We’re a little slow to the pop culture scene, at times. But, we’re hooked now (currently just starting season 5). Mad Men is a great show. I love the period references, clothing and [...]
23. May 2013
Facebook gifts: Does it have a future for brands?
By now, you’ve seen the button on Facebook. Give a gift. It pops up when you see a story posted by a friend who might be celebrating an anniversary, a graduation or a new baby. It also, obviously, pops up when it’s someone’s birthday. In theory, Facebook Gifts gives you an easy way to send [...]
21. May 2013
Should companies give up promoting holidays on Facebook?
It all started with this. Simple. Brilliant. And just a great move. Then they moved on to much more obscure holidays. And, even more obscure holidays. OK, so a few other brands might have beat Oreo to the punch of promoting holidays on Facebook in somewhat interesting ways. But, it was Oreo that brought [...]
20. May 2013
Emoticons for brands: New trend or too spammy?
Are you a serial emoticon-er? I’ll be honest, I’ve been known to include a smiley face or two in my tweets and Facebook posts. It’s a sign of humor. A signal to my recipient(s) that I may be stating something a little tongue in cheek. Emoticons have become part of the universal lexicon online. Whether [...]
16. May 2013
How I grew my blog readership 659% in just 3 years (and how you can, too)
I started blogging in December 2008. At the time I was working for Fairview, the second-largest health care system in Minnesota. At the time, I wasn’t working in digital marketing–I was in a more traditional corporate communications role. But, I was experimenting with blogging. And, I loved to write. Blogging was a natural fit for [...]
14. May 2013
LinkedIn beefs up platform: But will you spend more time there?
Quietly (very quietly) LinkedIn has been beefing up its platform lately. Sure, you read all about the numerous changes Facebook makes to its platform. Or, the advertising tools Twitter is now opening up. But, LinkedIn repeatedly adds new features and functionality to its site that improve the user experience. Of course, not everyone agrees. My [...]
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About Arik
Interested in working with me? Have a guest post idea? Want to collaborate on a project? Interested in assisting with HAPPO or the MN Blogger Conference? Drop me a note at arik (at) arikhanson (dot) com.
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10. June 2013
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