I’ve got a bit of news to share today: I’m joining the Minnesota Interactive Marketing Association (MIMA) board of directors. I couldn’t be more excited to join a board that includes people like Jeff Sauer (whom I’ve gotten to know better lately), Lauren Melcher, Josh Braaten, Danny Olson, Lindsi Gish (whom I owe a great […]
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- The next generation of PR: 17 PR students to …Posted 1 day ago
Each year, I make a point of going back to my alma mater, Winona St. University, to speak with students there about life in the PR world. Dr. Tom Grier…
- How to build and grow a private Facebook group
- How to build and grow a private Facebook grou…Posted 5 days ago
With so much talk about Facebook marketing these days, one realm of the Facebook world that flies WELL below the radar is Facebook groups.
Remember those? Smaller groups of fans, customers,…
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- Why Digg–not Reddit–is a must-read for PR pro…Posted 1 week ago
Reddit. The front page of the Internet.
That's the motto, right? That's what Reddit fanatics claim, isn't it?
That might be fine-and-dandy for the digital elite. But for today's PR counselor, I…
- CEOs on Twitter
- 14 answers to the “what do I say on Twitter?”…Posted 1 week ago
One question I continue to hear from some of my larger clients, or friends/colleagues that work with larger companies: Should my CEO be on Twitter?
Typically, it's usually the PR/social person…
26. February 2014
Why I’m done with RFPs (for now)
I’m so mad at myself. I swore I was done with RFPs. Then, I got sucked back in. Sucked back in by the prospect of a fairly interesting gig recently. But, like many of the RFPs I’ve been a part of in the past, this one was destined for the same result. “Thanks, but no […]
25. February 2014
Is your personal social network the new media rolodex?
David Griner gave a great presentation at last week’s Solo PR Summit about the blurring of lines between earned and paid media for solo PR pros. Within that prezo, an interesting topic came up: the power of personal online networks when it comes to today’s solo PR pro. For the purpose of this post we’ll […]
24. February 2014
How to stay ahead of the social media onslaught–in 30 minutes a day or less
Last week at the Solo PR Summit in Atlanta, I had the opportunity to present TWICE to a group of 80-100 solo PR counselors from around the country. The first topic I presented on: Facebook advertising. The second: Keeping up with social media. This isn’t a topic that’s specific to solo PRs by any stretch. […]
21. February 2014
The 7 commandments of the Solo PR Summit
dThis week I had the distinct pleasure of presenting at the second annual Solo PR Summit, a conference put on by Kellye Crane in Atlanta that focuses on all issues relevant to solo PR counselors. I actually presented twice this year–once on Facebook advertising (find my presentation here), and once on keeping up with social […]
20. February 2014
8 Golden Rules for Sure-Fire Success with Facebook Ads
Yesterday, I had the pleasure of speaking to my colleagues at the Solo PR Summit–a conference put on by the lovely Kellye Crane each year in Atlanta. It’s one of my favorite events of the year–partly for the content (which is top-notch thanks to people like Shonali Burke, Shelly Kramer, Kami Huyse, Fran Stephenson, and […]
18. February 2014
Buffer: Customer Service and Heroes
Corina Manea is one of the many wonderful people I’ve met through this blog over the years. And the best part? She’s from Spain! Yet another example of technology connecting like-minded people from across the world. Corina has thoughtfully commented on my blog many times in the last couple years, so I thought I’d give […]
11. February 2014
Pitching reporters using social media: What do the journalists say?
Whenever I see the phrase “pitching journalists on social media” I cringe. Why? Because it’s not about “pitching” the reporter on Twitter. It’s about starting a relationship with that journalist that will lead to the actual pitch–when the time is right. That’s the way I see it, at least. But, everyone has a different perspective […]
6. February 2014
Case study: Walmart’s PR team and how they use Twitter
A few months ago, I did some research for a client that involved digging into corporate PR accounts and finding those who were using them in interesting or effective (in my view, at least) ways. A while later, I took some of that research (with the client’s OK) and made this post featuring the Delta, […]
4. February 2014
11 things I learned after blogging every day for one month
Last month, I made a vow: I was going to blog once a day for every business day in January. I’m proud to say, I achieved my goal. 22 business days in January. 22 blog posts. Big deal, you say. People do this all the time, Arik. Maybe so. But most of those people are […]
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27. February 2014
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