Share Having organized a few digital and social media events in the past (BlogWorld, MN Blogger Conference, for starters), I know first-hand all about this challenge. How do you find the right social media speakers for your event? For those who organize and facilitate events, you have a few challenges: * You need speakers who [...]
- Book Review: Like
- Book Review–Like: Seven Rules and 10 Simple Steps for Social Media in Your CampaignPosted 2 days ago
About a month ago, I noticed a local PR colleague, Kelly Groehler, tweeting about a book she was writing (along with Dave Ladd, Greg Swanholm, and Bass Zanjani) about social media…
- Cool jobs: Corporate Communications Manager-Minnesota Twins, Chris Illes
- Killer PR jobs: Chris Iles, Corporate Communications Manager-Minnesota TwinsPosted 4 days ago
Giving a new series a try today. The impetus? Through my HAPPO work, and networking in general, I learn about so many cool PR jobs. Both here in Minneapolis/St. Paul--and…
- How I cut the cable cord
- How I cut the cable cord (and saved $5,000)Posted 7 days ago
Each year, my wife and I have a "family summit." It's kinda this nerdy tradition where we have breakfast toward the beginning of the year and map out the year…
- 16 up-and-coming PR pros to watch in 2012 – 2/29
- 15 up-and-coming PR pros to watch in 2012Posted 9 days ago
Reprising a post I ran last year that highlighted 7 millennial PR pros to watch here in the Twin Cities area. This year, I thought we'd go national and look…
27. February 2012
The impact of a well-orchestrated tweet-up
Share Last Tuesday evening, I attended a local tweet-up organized by two friends, Liz Heinecke and Jennifer Samuel to learn more about the Children’s Defense Fund MN. I attended, in part, to support a couple friends. And, in part, of genuine interest to learn more about the organization. Well, and the event was held at Corner [...]
24. February 2012
5 ways PR pros can give back to their alma mater
Share Last week, I made my annual pilgrimmage back to my alma mater, Winona State University. I usually try to make a day of it. Speak to a couple classes (that’s me speaking to Tom Grier’s Media class below). Visit with a few professors. Meet with the alumni folks. And, stroll around the campus (which [...]
21. February 2012
18 compelling stats to help sell your boss on Pinterest
Share Back in December 2011, I wrote a post that asked 15 “power users” their thoughts about the emerging platform. At the time, Pinterest was still really a “niche” social network. Since then, Pinterest has completely blown up on it’s way to becoming THE “it” social network of 2012. Shel Holtz recently confirmed there are [...]
20. February 2012
Tips for your first 90 days on the job from the HAPPO community
Share Last Thursday we held our first HAPPO chat of 2012. The topic: Tips for the first 90 days on the job. It was a great conversation punctuated by tips and advice from more than 15 HAPPO champs across the country. Smart PR counselors like Anne Buchanan, Abbie Fink, Richie Escovedo and Shonali Burke weighed [...]
16. February 2012
How to write LinkedIn ads that get hundreds (or, thousands) of clicks
Share LinkedIn ads. They’re the ugly stepchild of social advertising. OK, that might be taking things a bit too far, but they’re rarely discussed. But, for more organizations (particularly B2B organizations) they’re a cost-effective way to promote products/services and raise your brand profile online. Not sure if you saw the news last week, but LinkedIn [...]
14. February 2012
15 questions to ask before accepting a blogger request
Share One question I hear from a number of clients: When a blogger sends us an email asking for product to review, how do we decide whether or not we should work with that blogger? Basically what they’re asking is this: What criteria should I use to rank bloggers against other bloggers? I know, I [...]
10. February 2012
PR Rock Stars: Mike Keliher
Share Mike Keliher’s one of those guys I wish I could spend more time with. But, I own a small business. He works for a very busy agency. We both have young families. He lives in Stillwater. I live in Minneapolis (for those not in MN, we’re about 45 minutes apart). You get the idea–we’re [...]
8. February 2012
Is there a difference between influence and popularity?
Share A few week’s ago Haydn Shaughnessy wrote a list on Forbes.com titled “Who are the top 50 social media power influencers.” My reaction: Nice list. If it was 2009. In 2011, I expect a lot more from a publication like Forbes. I mean, look at the top 5: Chris Brogan, Gary Vaynerchuk and Guy [...]
2. February 2012
What would your Social Media 101 syllabus look like?
Share A friend of mine who’s teaching a social media course at a local university emailed me (and a few others) a while back. His question: What would you include in a social media class? Actually, he sent us his idea for a syllabus and asked us to weigh in, but that doesn’t work as [...]
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Interested in working with me? Have a guest post idea? Want to collaborate on a project? Interested in assisting with HAPPO or the MN Blogger Conference? Drop me a note at arik (at) arikhanson (dot) com.
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5. March 2012
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