PR Rock Stars (of the future): Laura Jollie
PR Rock Stars (of the future): Laura Jollie
Posted 2 days ago

I've had the pleasure of meeting Laura Jollie a few times now--namely at the MN PRSSA Leadership Rally last summer, and at PRSSA meetings at the University of Minnesota.

She's just one…

PR Rock Stars (of the future): Laura Jollie
The art of the #humblebrag
Isn’t it time to give up the #humblebrag?
Posted 6 days ago

The #humblebrag. One part humble. One part brag.

OK, but let's be honest for a minute: The #humblebrag is all about bragging.

And that's fine. We've kinda all done it at this…

Isn’t it time to give up the #humblebrag?
Why is job hopping so rampant in digital marketing?
Why is job hopping so rampant in digital mark…
Posted 7 days ago

According a recent survey fellow MIMA board member and friend, Jeff Sauer and I administered earlier this year, 59 percent of respondents have switched jobs in the last two years.

Not…

Why is job hopping so rampant in digital mark…
Why aren’t more brands prioritizing Instagram as a platform-of-choice
Why aren’t more brands prioritizing Instagram…
Posted 1 week ago

From what we've heard from recent media and blogger reports and studies, Instagram is THE hot platform for brands right now.

According to eMarketer, brands are seeing higher engagement and interaction…

Why aren’t more brands prioritizing Instagram…
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10. April 2014

6 Comments

The best blogging advice no one ever gave me

Last week, I was at the Minnesota PRSA Classics Banquet and a student at the event asked me: If you could share just one blogging tip with me, what would it be? Good question. Many, many posts have been written about this topic. Many, many suggestions have been made. But I thought about that question. […]

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9. April 2014

11 Comments

PR Outfit of the Day: Agency edition

The hash tag is: #OOTD. Wait, what the heck is #OOTD? Yeah, that was my response, too (glad I’m not the only one). For the uninitiated (read: men), #OOTD stands for “Outfit of the Day”–and it’s a BOOMING hash tag on Instagram. To the tune of 25 MILLION mentions of the #OOTD hash tag on […]

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7. April 2014

2 Comments

Why I’ve become a serial TV viewer–and almost completely ditched movies

As a PR/communications professional, one thing we essentially get paid to do is to stay on top of trends. That includes media and pop culture. That includes TV shows and movies. Yep–we essentially get paid to watch TV. OK, so we really don’t get paid cash for watching TV shows. But tangentially, we do get […]

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4. April 2014

3 Comments

Insider Conversations: Comings and Goings in Twin Cities PR and digital marketing

Last night, I attended the annual Minnesota PRSA Classics Awards banquet. It’s a lovely evening, but I’ve missed the last couple. This year, my friends at Bellmont Partners were gracious enough to invite me along (thanks guys!). And, as a result, I had the privilege to watch them walk away with THREE Classics awards (they […]

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2. April 2014

3 Comments

Nostalgia is more than “fun old photos”— it’s a powerful tool to celebrate a brand’s innovation and stability

I’m giving my friend Laura Kaslow the floor today. Laura is part of the Blue Cross Blue Shield PR team and plays a lead role in the organization’s social media efforts. I have a strong affinity for Blue Cross here in Minnesota since they’ve been my wife’s employer for almost 20 years (thanks Blue Cross!). […]

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1. April 2014

2 Comments

6 PR and marketing e-newsletters that will make you smarter

Email overload. We all suffer from it, right? But, on the other hand, we all have a need to stay on top of what’s new and trending in our industry. One of the best ways to do that? Subscribe to key industry e-newsletters that do the content aggregation for you. Those that really pull together […]

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31. March 2014

6 Comments

Should building a community really be your primary goal when starting a blog?

Last week, uber-popular marketing blog, Copyblogger, decided to shut down comments on its site. It’s reasons: 1) Conversations were happening elsewhere, and they wanted to support that. 2) They want people to form their opinions and post on their own blog–not Copyblogger’s. 3) Spam Needless to say, this decision resulted in all sorts of fever-pitched […]

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27. March 2014

9 Comments

The age-old debate: Agency or corporate PR?

Yesterday, I made one of many trips to Winona (my alma mater) to speak to kids as part of my responsibilities on the WSU Alumni Board. As part of yesterday’s trip, I spoke to a few different classes–one of which wanted to hear more about life on the agency side vs. life on the client […]

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25. March 2014

0 Comments

Yes! Yes! Yes! How One Word Should Change How You Think About Social Storytelling

I’m giving friend and fellow solo counselor, Dan Farkas, the floor today. I’ve had the good fortune to meet Dan twice in person–both times at the Solo PR Summit the last two years. Dan and I share a love for sports (although he’s typically on the wrong side of the discussion and teaching (Dan teaches […]

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24. March 2014

9 Comments

Why I’m completely revamping my coffee meet-up strategy

I’m kinda done with my current coffee routine. If you’re “friends” with me on The Facebook, you saw my rant last week. You see, I started thinking about it and there’s three reasons people ask me to coffee: 1) They want to “pick my brain”–the worst kind. I’m now officially turning these down these requests. […]

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