Archive | January, 2009
A meeting about nothing–how to cut through the mindless minutiae
Share We’ve all been there. Head into work. Got a full day planned. You’re going to strategize. Brainstorm new ideas that will help the organization build brand, influence key audiences and drive revenues. And meet with key executive leaders to start initiating plans to executing on these outstanding ideas. Then, it hits. The minutiae. You [...]
Continue reading...Resource: #healthcomm chat participants
27. January 2009
Share Quick resource for those who’d like to join the #healthcomm chat Sundays from 8-9 p.m. CST. Below is a list of participants from the first chat on Sunday, Jan. 25. Please comment below to add your name to the mix. I’ll keep a running list and publish every other week. Next #healthcomm chat will [...]
Continue reading...Twitter 101 for PR pros
24. January 2009
Share In chatting with a few colleagues over coffee and at recent PRSA events, I’ve heard a common theme emerge: a distinct need for Twitter 101 for PR pros. For every David Mullen, Danny Brown or Sarah Evans that understands the nuances of Twitter and how to use it, there are thousands of PR pros [...]
Continue reading...PR Rock Stars: A conversation with Lee Aase
20. January 2009
Share When you work in the close-knit Minnesota health care PR/communications community, it’s almost impossible not to know Lee Aase. He’s widely known as a strong advocate of social media (I initially met Lee at a Ragan conference on social media presented by Shel Holtz back in June) and a pro’s pro in the media [...]
Continue reading...Do you have a board of directors?
14. January 2009
Share After an interesting dialogue with Scott Hepburn recently about selling and merging Twitter accounts (he actually posted his Twitter account on Craig’s List earlier this week), I got to thinking, as the CEO of my Twitter account, blog and professional life, do I need a board of directors to advise me, bounce ideas off [...]
Continue reading...PR Rock Stars: A conversation with David Mullen
12. January 2009
Share About a month ago when I started engaging more actively on Twitter, one of the first folks I met was David Mullen. Man, was I lucky. Right from the get-go, despite his enormous popularity, David’s been approachable, accomodating with my questions and requests, and friendly. After multiple conversations online, we’ve discovered we have a [...]
Continue reading...7 Life Lessons and Professional Pointers You can Learn from Twitter
6. January 2009
Share I’ll admit, I’m a relative rookie when it comes to Twitter. I just started really participating and engaging a few weeks ago. But, in that short amount of time, I feel like I’ve learned as much or more than I have during entire college courses. Or, even some of my post-grad classes for that [...]
Continue reading...Minnesota PR/Communications Pros online
5. January 2009
Share Over the last few weeks, I’ve been informally compiling a list of Minnesota-based PR and communications professionals who author blogs or are engaging on Twitter. Lately, I’ve found myself asking “Gee, I wonder if X is on Twitter.” Or, “What other MN-based blogs can I link to or follow and learn from?” After a [...]
Continue reading...Don’t ignore your “offline” networks
3. January 2009
Share The other day I got a quick, early morning workout in at our neighborhood YMCA. I was a little surprised when I noticed nearly 80 percent of those working out were 70 or older. It was like a scene straight out of the 1980s hit “Cocoon” (OK, I’m dating myself now). Then, I started to [...]
Continue reading...Cast your vote for the best Twitter avatar
1. January 2009
Share How did you choose the pic for your avatar? Did you struggle with your choice? Did you go with a straight head shot? A cartoon? Or, maybe a random graphic? Whatever the case, our avatars are a big part of our online persona on Twitter, Facebook and other social networking sites. You make first [...]
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31. January 2009
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