How are you using social media tools at Mayo Clinic to listen to your patients and their thoughts, concerns and ideas? Any examples of instances where you’ve taken action based on something you heard from a patient through one of your blogs, podcasts or videos?
Physicians, by and large, are not individuals that have a lot of time on their hands. Yet we all know blogs, podcasts and video interviews require time and commitment from subject matter experts like them to succeed. How do you manage those competing demands and keep these key stakeholders engaged in the process?
to validate that other companies and organizations are getting into social media without having major problems. The worst fears are almost never realized; everyone has nightmare scenarios, but you shouldn’t let them paralyze you and keep you from seizing the potential (and much more likely) benefits.
Now the tough question–how have these tools helped Mayo Clinic further its vision and achieve its organizational goals? How do you measure results?