Life in the online world’s a little different. But, I would argue it’s somewhat similar in that there are a number of things I think every Tweep should do before they pass on to the next life.
1. Participate in a Twitter hashtag conversation. Specifically, I’m thinking about Sarah Evans’ and her immensely popular Journchat on Monday nights from 7-10 pm CST, but really any chat will suffice. I recommend Journchat because of the collaboration and sharing it fosters between PR pros, journalists and bloggers. But, I also recommend it to many who are new to Twitter for the “experience.” I mean, the first time you try to follow Journchat (I recommend using an application like TweetChat), it can be insane. Your eyes glaze over. You can’t follow the conversation. You may even get a little dizzy. But, then you start to figure it out. You begin to follow the threads. You may even post a tweet or two. Next thing you know, you’re hooked. And then you’re participating every week and encouraging your colleagues to join the fray (and Sarah’s legion of Journchat disciples continues to swell!).
3. Raise money for a good cause. Think Danny Brown and 12for12K. Think David Armano raising more than $16,000 for a homeless mother of three in just a few days in early January. Twitter can be a powerful tool to help rally your community around a common cause.
5. Help someone get a job. Heather Huhman and Sarah Evans are the leaders in helping connect job seekers with employers in the PR area, but really, anyone can lend a hand. Send PR job openings you hear about to these two and they’ll RT them to their networks (2,400 for Heather, 15,000-plus for Sarah). That’s some serious reach. Or, make personal connections among your friends and followers. You might know someone who’s hiring–and a few people that are out of a job. Broker an online Twitter introduction. And change someone’s life.