I would add Creating Magic by Lee Cockerell, former executive vice president of operations at Walt Disney World Resort.

I just finished reading this book and could not put it down. Cockerell gives numerous examples along with his advice and learnings over the years and I found it very interesting. Many of the ideas and strategies are very easy to implement and most are common sense, but nonetheless, not everybody implements them. It is not a hard read at all and goes by very fast so if you are worried about the time it takes to sit down and read an actual book, don't be!

Great post. I'd like to second a few that have already been added by others -- The Education of a Coach, New Rules of PR and Marketing, and any Malcolm Gladwell books (Blink, Outliers, Tipping Point)

One recommendation I have is Moneyball: The Art of Winning and Unfair Game by Michael Lewis. While the book focuses on baseball it really is about business, leadership and success.

Thanks for asking, Arik...:). I would like to ask that everyone reading this comment take an evening out of their week to read David Meerman Scott's (@dmscott) "The New Rules of Marketing & PR" and his new book "World Wide Rave." These are both amazing books looking at the evolving importance of social media. Great topic & post!

Matt Batt (@storyassistant)

I think a lot of my PR must-reads are already here. But I'll round out the list a bit:

--Freakonomics, by Dubner and Levitt - not PR necessarily, but it will get you thinking differently than you did before

--Work Like You're Showing Off, by Calloway - also not necessarily PR, but it will help you identify your passions and find ways to build them into your career

Enjoy!

Jason Sprenger@JasonSprenger

I would add The Purple Cow and All Marketers are Liars both by Godin. Blink by Gladwell. Emotional Branding by Gobe. Six Thinking Hats by De Bono. Never Eat Alone (I know it was mentioned but it is brilliant).

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (W. Chan Kim, Renee Malborgne)

These are all great suggestions. I'd add a couple others that expand our PR viewpoints to include journalists and authors that include their musing or commentary on their own writing. Consider: Good Guys & Bad Guys, by Joe Nocera, New York Times as well as The Education of a Coach by David Halberstam. Often we listen to our peers, which is important, but it's great to have outside perspectives.

Great adds all--thanks for the suggestions. Keep 'em coming.

I may actually republish this list with your suggestions later this month. What a great resource you have all helped the community create.

I would have to add "The Media Savvy Leader" by David Henderson and "The Tipping Point" by Malcolm Gladwell - great reads with much to chew on.

May be old school but I still rely on Effective Public Relations by Cutlip and Center. Was the primary APR text and still a good guide to tried & true PR strategies.

Why Decisions Fail by Paul Nutt

I've been on a big fiction kick lately, so I don't have much to add to this great list.

A former PR professor of mine, Karen Russell, has her students write management/PR book reviews and post them to a blog as a class assignment. They've reviewed books like Seth Godin's Tribes, Matha & Boehm's Beyond the Babble and Rohit Bhargava's Personality Not Included. The site is http://www.teachingpr.org/management_book_reviews

@amymengel

Terrific list of books -- thanks for compiling, Arik! One thing I'm struck by is the wide range of subject matter represented. I think this is quite fitting, given the evolving nature of PR.

This is a really good list. My list would add:

Altitude Branding
Convince and Convert
Media Philosopher
TweetPR
Proving the Value of Public Relations

The Trusted Advisor by David Maister, Charles Green, and Robert Galford. An brilliant book on how to give advice and be a great counselor.

The Art of the Long View: Planning for the Future in an Uncertain World by Peter Schwartz. There is no better book on how to plan for uncertainty (issues management) and it's still a great reference for me.

Wow! Really needed a list like this and will start scrounging Half Price Books! Thanks for sharing, it is especially useful for young professionals.

Kristen Kouk
www.BlueBirdPublicRelations.com