Over the course of a week, we see plenty of RTs and information passed along from person to person across the Twitterverse. Great blog posts, articles and other information are passed along and we all benefit from sharing. But, every week, due to the sheer volume of tweets, we sometimes miss out on the insightful  Read more »

First, I need to give a huge hat tip to Jay Baer and Shannon Paul for the title and idea for this post. It’s based on a conversation Jay had with Shannon last week online. During that back-and-forth, Jay asked some very insightful questions (or in this case, statements). One of my favorites: “I’d argue  Read more »

For a moment, playback to last November. Life was a lot different. We just voted in a new president. Florida had not won it’s second college football national championship in three years yet. And the economy was in the tank. OK, maybe not *everything* has changed. Life was a lot different in the world of  Read more »

Over the course of a week, we see plenty of RTs and information passed along from person to person across the Twitterverse. Great blog posts, articles and other information are passed along and we all benefit from sharing. But, every week, due to the sheer volume of tweets, we sometimes miss out on the insightful  Read more »

Little known fact: The Twin Cities has a tremendously robust interactive/social media market. I know we’re fly-over country and all, but we have one heck of a digital community. Over the last year, the community has grown immensely stronger due to the good work of PR Rock Star Rick Mahn.  As the founder of Social  Read more »

Had an interesting, albeit short conversation with my friend and PR colleague, Ryan Mathre, on the golf course the other day. His question: “Who will we pitch to when there’s no one left to pitch to?” Of course, this question is based on the premise that the traditional media channels as we know them are  Read more »

All this talk about Ashton Kutcher the last few days trying to “buy” his way to a million followers (looks like he will get his wish today) on Twitter got me thinking: Isn’t he right? Isn’t it really all about the numbers? Stay with me for a minute.  As PR pros and marketers, it’s been  Read more »

You’ve all read the headlines. Company lays off 400. Unemployment continues to rise. No end in sight. It’s depressing, right? Over the last few months, like many, I’ve watched helplessly as good friends have lost their jobs unexpectedly. I always lend my sympathy and tell them I’ll help in any way I can. But it rarely  Read more »

Below you’ll find an updated list of Twin Cities communicators online (Twitter and blogs). There were a number of updates this month, including more than 20 new PR pros from across the Twin Cities. Again, standard disclaimer: This is by no means meant to be an end-all-be-all list. It’s a work-in-progress and a resource for  Read more »

When you think of PR, what’s the first thing that comes to mind? Admit it, you tend to think of media relations, right? As I talk to business folks, I still get the feeling that a lot of people think PR is really just media relations. Gee, I thought PR meant influencing and persuading attitudes,  Read more »