As you may know, I spent a few days this past weekend down in the U.S. Virgin Islands. Of course, we spent a fair amount of time lying on the beach. But one of our favorite activities while we’re on St. John (our favorite island, in case you’re wondering) is Woody’s “World-Famous” Happy Hour. Yes, world famous.
Quite simply, it’s been a staple of all our trips to St. John. And we tell anybody who will listen to go there, too.
Why do we refer so many folk to this hole-in-the-wall bar? We have yet to have a bad experience. In fact, it’s often the most fun we have on our trips. We sit at the bar, chatting with the bartenders and locals. Wait staff pass us shot glasses with tastes of their frozen concoctions. And they pump in great music throughout happy hour. The place just has a vibe. For us, it’s all about the unique experience Woody’s offers. Heck, I even bought a t-shirt (the true sign of an exceptional experience).
Keep in mind, Woody’s isn’t on Twitter. They don’t have a Facebook page. They haven’t presented me with any marketing materials. And I haven’t talked to a single salesperson or PR rep (although I do try to chat with one of the owners when I’m there).
What’s the lesson for brands here? It’s all about the experience. Without an exceptional experience, all the social media, PR and marketing efforts in the world won’t mean a thing.