7 “must-have” iPhone apps for PR pros

iphoneDid you know more than are more than one billion iPhone apps have already been downloaded for your iPhone? (Note: Thanks to Don Bartholomew for the correction) ONE BILLION. So when Apple says “there’s an app for that” they really do mean it. I mean, they’ve thought of everything. Literally.

As consumers, we love apps that help us get organized (Evernote), make informed decisions (Urban Spoon), navigate a new city (Google Maps) and have fun (my new fave, Tiger Woods PGA Tour).

But, as PR pros, what are the apps that we absolutely have to have to do our jobs in this new media age? After a little research and polling a number of PR/social media luminaries who use the iPhone on a day-to-day basis, I identified the following seven “must-have” iPhone apps:

TweetDeck. Seems to be two camps. Those who love Tweetie, and those who love TweetDeck. But, TweetDeck’s ability to organize multiple groups and multiple accounts makes it a little more valuable. It’s an essential tool for monitoring the brands you represent on Twitter while you’re away from the office.

Facebook. An unquestioned staple. Like TweetDeck, the opportunity to monitor your brand’s fan pages, upload photos, and add other content on the run is invaluable.

Bump. A new app, but one that’s gaining popularity by the day. Especially for you PR and social media conference-goers out there. Allows iPhone users to swap contact info simply by touching phones. Really. I’m not making this up.

Google: Email, Reader, Maps. You need them all. But, you also need the basic search engine and it’s ability to help you find anything, anytime, anywhere.

Evernote. Are you one of those people who does their best thinking in the car? Then this app is for you. Capture those ideas and sync them with your Mac back at the office. Grab screen captures of white boards after meetings and upload them to your desktop. Or, take notes at a meeting and upload to your files online later. Evernote does it all.

Stitcher. An interesting new app that, like Pandora, allows you to customize your content. In this case, it’s audio—talk radio, news and information. The likely sources? CNN, NPR, TechCruch, AP, ESPN and a host of other online audio content creators. Imagine creating a content stream of personalized audio (news and information specific to your organization/clients) you could listen to each day on your way into the office. How valuable would that be?

WordPress. The popular Web blogging tool now has an app for the iPhone (3G and original) and the Touch. Claims to be the only iPhone app that allows you to write posts, upload photos, edit and manage comments—right from your phone. A handy little tool when you need to manage a client’s blog on the go, wouldn’t you say?

Want more? Here are a few additional favorites from a number of PR/digital thought leaders:

Lee Odden, CEO, Top Rank Marketing—Twitterfon, Safari, Google, Facebook, Clicky Mobile,

Sara Masters, communications director, Minneapolis Synod—TweetDeck, Tweetie

Sonny Gill, founder of Community Chat—Twittelator Pro, Facebook

Jason Falls, vice president/director of interactive and online communications, Doe-Anderson—Tweetie, Evernote, Newsstand (RSS), Yammer, Bump

Sarah Evans, principal, SevanStrategy—Tweetie, Things, Facebook, USA Today, esnews, Bump, Air Mouse, Remote, Yahoo, WordPress

Albert Maruggi, president, Provident Parnters/Senior Fellow-Society for New Communications Research—TweetDeck, SimpleMindx, Tweetie, Wall Street Journal, NY Times, Google, Stitcher

Dave Fleet, account director-Social media, Thornley Fallis—TweetDeck, Evernote, Instapaper

Blois Olson, executive vice president, Tunheim—Stitcher, Facebook, Tweetdeck, Google

Ken Burbary, digital/social media lead for Ernst & Young—Tweetdeck, LinkedIn, Facebook, Evernote, WordPress, Brightkite, Google, Yammer, iDrive, NYTimes, tipcalc

Chuck Hemann, research manager, Dix & Eaton—MarketingProfs

OK, now it’s your turn. What would you add to this list? What are the iPhone apps you can’t live without when it comes to conducting business on the go?

Photo credit: Neils Van Eck (FlickR)

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22 comments on “7 “must-have” iPhone apps for PR pros

  1. Stop making me drool Arik. It’s just not fair :(. Still rockin’ out with my Nokia. Wooooooo!

  2. Chuck Hemann says:

    Arik – thanks for this helpful list. Some of these I haven’t used to date. I’ll be sure to check them out.

  3. Great post, Arik! I am still using my Blackberry (although thinking about switching over to iphone) and one app I love is Viigo. I am able to read my RSS feeds from my Yahoo reader right on my phone. Great for getting all my news on the go.

  4. I found some apps that I didn’t know existed – Awesome. Great post Arik.

  5. Good round up.

    Consider TweetMic to add audio content to tweets (you can also add photos/video/audio from Twittelator Pro).

    Twitterrific and Twittelator Pro are also good Twitter iPhone clients.


  6. amymengel says:

    God, this post makes me hate Verizon even more. Wah!

    That Bump app sounds crazy! Wonder if it will kill the Poken?

  7. One more iPhone app that looks promising is My Phone+ which supercharges your address book by syncing with your Facebook contacts. There are size limitations, so if you’re approaching the friend limit, you probably won’t be able to use it.


  8. Good stuff, Arik. I’ll be adding an app or two to my iPhone today.

    Minor factual error – there are not one billion apps for the iPhone. There have been over one billion downloads of apps. There are a far fewer number of different apps available to download. Still more than any one person would ever need.
    -Don B @donbart

  9. arikhanson says:

    Don: Thanks for the correction. I just edited the post to reflect that fact. I thought 1 billion sounded high 😉

    Deanna, Trey: Thanks for the suggestions. Hoping this list will be a nice resource not only for current iPhone users, but also for those of us who are planning (OK, hoping and praying) to purchase an iPhone in the months ahead.

  10. SaraKate says:

    As if I didn’t already want one of these enough… still waiting for my Sprint contract to expire, but when it does, I’m so there!

  11. Nice list here Erick! Thanks! I’m downloading a couple of these now.

  12. I mean… Arik!

  13. Mary Barber says:

    Arik — I forgot to mention the Public Radio tuner developed right there at Minnesota Public Radio. It’s a free app that lets you listen to local public radio stations when you’re on the road. Pretty cool. Thanks for the list.

  14. Liz says:

    Thanks for the nice list here Arik. I have to ask- is that a screen shot from your iPhone/iPod? If so, what the heck is PigShooter?! 🙂

    I’m going to have to try out Evernote. I hear a lot of good things, but haven’t tried it yet.

    I’d add the Mashable app to this list, and I have NetNewsWire (for my RSS feeds) which I use almost every day.

  15. simoncmason says:

    Every day I want an iphone more and more – and then you go and write about bump. That’s it I’m going to sell my shoes and put up with O2’s crappy (UK) coverage. Gotta get me a 3GS.

  16. lwarthan says:

    Hi Arik, great post. I love using Twitterfon and I actually use my AIM app a lot too to connect with my teams and clients on the go.

  17. I *love* this list! I have an iPhone and use many of the apps mentioned — Facebook, WordPress, Twitterfon, etc. But, I’m really excited to go download some of these other ones. Thanks for hopefully making us all more productive!

    Heather (@prtini)

  18. Kevin Dugan says:

    Camerabag, Animoto and 12 Seconds are also good apps to have for creating content. We still do that, right? 🙂

  19. dearsooz says:

    Nice list! I tried Bump but was told that they “collect” the data we bump. Hmmmm. True? I changed to Move, and enjoy quickly moving photos, for example, from one device to another. Ease of creating slide shows with photos is is also very very cool, and allows for a quick presentation right from my phone. Am also testing search engine DuckDuckGo; they have an iphone app as well!

  20. Thanks for the TweetDeck mention Arik, we’ll be posted an update to the iPhone app to the App Store within the next few days.

  21. LUVVITT says:

    Hi, most of the apps, I have used. Also don’t check some of them. Definitely I will check Blois Olson and Ken Burbary, actually I need them. Thanks, Arik for sharing this effective apps list.