Share First, I want to thank everyone who submitted a nomination last week. In total we had more than 70 individuals who posted, DM’ed or emailed nominations. Wow. As I said in the initial post, we have a tremendously dynamic social community here in Minnesota–something we should all be proud of. What was interesting throughout [...]
Continue reading...30. July 2009
Share Many posts have been written about best practices in the blogger relations arena. A few of my favorites were penned by Dave Fleet, social media strategist with Thornley Fallis and Brian Solis, principal of FutureWorks. But this post is about something a little more specific: relationships. The issue I think most of us in [...]
Continue reading...27. July 2009
Share I have a unique proposition for you. Pay my way to the BlogWell event on Thursday, Aug. 13 in Minneapolis and I’ll help you and your team get smarter about social media. Sounds crazy? Maybe so, but here me out on the details before you dismiss the idea. Here’s what I’m offering: * You [...]
Continue reading...24. July 2009
Share The last few months I’ve provided you with my Follow Friday recommendations through this video blog–along with context behind why I follow each person. Today, I thought I’d try something a little different and give you the “how to” behind my broader follow strategy. If you notice from my profile, I don’t necessarily follow [...]
Continue reading...22. July 2009
Share I’m starting a new series today called “Rants N Raves.” The motivation? To give colleagues and friends without a blog a chance to…well, rant and rave. I thought it would be fitting if I started this series with a post from my good friend, and trusted confidante, Jen Wilbur. You can find Jen’s wit, [...]
Continue reading...21. July 2009
Share This isn’t a new issue. Legal’s influence and command over PR issues has been felt for years. I experienced this first-hand during my time at a international professional services firm. From time to time we’d face public scrutiny around an audit or tax issue for a client. As the issue became more prominent in [...]
Continue reading...20. July 2009
Share If you’ve followed my blog for any length of time, you know by now I’m all about the community. And one community I think doesn’t get near the credit it deserves is our social/digital community right here in Minneapolis/St. Paul. So often in the social world, you hear about Boston, Austin, Chicago, San Francisco. [...]
Continue reading...17. July 2009
Share Most people know this rock star as a public affairs juggernaut. But, I’ve come to know Blois Olson as a savvy communicator no matter the discipline or sect of PR. And, his firm–Tunheim Partners–has been successful at using social tools and platforms with smaller businesses across the Twin Cities to drive sales and brand [...]
Continue reading...14. July 2009
Share One of the very interesting dynamics of engaging online is meeting folks in real life that you’ve only followed and interacted with on Twitter and other social platforms. Yesterday, I had the pleasure to meet Jason Kintzler, CEO of PitchEngine, in person. And I was not disappointed. Genuine, personable and “social smart”, Jason lived [...]
Continue reading...10. July 2009
Share If you engage regularly on Twitter, chances are you know Danny Brown. The ubiqitous founder of the largely popular 12for12K effort, Danny is what I like to call an “uber engager.” He’s smart. Always open to an engaging–and quippy–conversation. And he’s not above chatting with just about anyone. But, in addition to exhibiting key [...]
Continue reading...9. July 2009
Share In case you missed it, local consumer electronics giant Best Buy yesterday unveiled a very interesting strategy to the online world: They want our help in writing a job description. Well, not any job description. A job description for, essentially, their social, digital and mobile marketing leader. The strategy is an interesting, and in [...]
Continue reading...8. July 2009
Share For those who interact online on a daily basis, we’ve seen the social space completely tip the PR industry on its head the last year. It’s completely changed the way we communicate, counsel clients and behave as PR professionals. And, it’s changed the skill sets required to work in PR. A basic understanding of [...]
Continue reading...3. July 2009
Share My Follow Friday recommendations for July 3, 2009. As usual, I provide context and rationale behind why I follow these particular folks. Pay no attention to the obnoxious plane noise in the background–the airplanes from MSP fly literally right over our house. @mnheadhunter @rockstarjen @rachelakay @kellyecrane @dmullen Subscribe to Communications Conversations by [...]
Continue reading...2. July 2009
Share I know by know, you’re all sick of the Michael Jackson-based blog posts, and believe me, this isn’t one of them. But, there’s an important lesson here for brands and organizations. News broke online—and off—of Jackson’s trip to the hospital around 2:30 p.m. CST Thursday, June 25. By 4:26 p.m. CST Jackson was pronounced [...]
30. July 2009
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