Archive | August, 2009

Rants N Raves: Please Don’t Always Give ‘em What They Ask For

31. August 2009

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Share As public relations professionals who regularly get frustrated when others don’t respect our profession, we have a responsibility to help with that education. We need to remember the strategic part of our profession and not always just react/act when someone tells us they need a brochure, to be on the evening news, have an [...]

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Lessons in storytelling

27. August 2009

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Share A few weeks ago, I had the privilege to sit down with a veteran Twin Cities journalist and hear him talk about storytelling techniques. With all the new shiny new tools we all play with each day, it was refreshing to sit down with someone and talk about one skill that will always have [...]

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Are bloggers the Rodney Dangerfields of the online world?

25. August 2009

5 Comments

Share “No respect, no respect.” That was Rodney Dangerfield’s signature line, right? Isn’t that what we hear from bloggers on a daily basis? What’s more concerning is what we hear from PR pros, journalists and the general public: “Why would I read blogs? Only geeks read blogs, and they’re just opinions.” “Bloggers aren’t journalists. They [...]

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Conversations from BlogWell

19. August 2009

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Share It’s always tough when you attend big events. There are so many interesting people you want to talk to, and you rarely have the time to get around to chat with them all. For those of you who didn’t attend BlogWell last week at General Mills in Golden Valley (FYI: make plans now to [...]

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PR Rock Stars: A conversation with Scott Monty

18. August 2009

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Share I had the incredible opportunity to attend BlogWell last week in Minneapolis. A number of brands presented at this terrific event including Wal-Mart, McDonalds, Mayo Clinic and Ford.  And any time Ford shows up at one of these events that means only one thing: Scott Monty will be there. If you haven’t had the [...]

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Finding the right social media strategist

12. August 2009

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Share Hiring a social media strategist. It’s a process that no one has completely figured out yet. And how could they in such a new–and constantly changing–space? As with any new field, industry or discipline, learning is key and organizations, recruiters and hiring managers will make mistakes along the way. But, we also need to [...]

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Journchat…in real life

11. August 2009

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Share One of the great things about Twitter and social networking tools is the ability to connect folks with common interests. Happens every day online. When I started following Sarah Evans’ Jourchat last winter, I began connecting and sharing with PR pros, bloggers and journalists from Charlotte to Chicago. And I learned a ton. Over [...]

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I’m going to BlogWell!

7. August 2009

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Share Wanted to loop back briefly on a post I made last week about asking folks to fund my way to BlogWell on Aug. 13 in exchange for a short, boot-camp-type session that could help an organization get smarter about their social media use. I’m pleased to say Bellmont Partners and Rumpza Consulting stepped up [...]

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Rants N Raves: Down with titles and barriers in social media!

5. August 2009

5 Comments

Share Social media is a great unifying place where students, average people off the street, professionals, and rocket scientists can have an intelligent and innovative conversation about anything – and everything. But what happens when we bring the traditional power hierarchies from real life into social media? You know what I mean and you’ve probably [...]

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