I had the incredible opportunity to attend BlogWell last week in Minneapolis. A number of brands presented at this terrific event including Wal-Mart, McDonalds, Mayo Clinic and Ford. 

And any time Ford shows up at one of these events that means only one thing: Scott Monty will be there. If you haven’t had the privilege of seeing Scott in person, jump at the next opportunity you get. He is a tremendously polished speaker and a very smart guy. And, as the leader of all things social media at Ford, he plays an intstrumental role in their storytelling efforts. 

I had the honor of spending a few minutes with Scott at BlogWell–here’s what we talked about: