Archive | September, 2009
Want to maintain a successful blog? Think like a publisher.
Share I heard an interesting quote recently: “Every organization is now a media company.” Unfortunately, I can’t remember who made the statement (a little help, anyone?), but the implication is clear. Given the new tools we now have at our disposal, organizations now have the ability to publish their own content. Tell their story directly [...]
Continue reading...9 social media presentations for PR pros
24. September 2009
Share I was doing some client research last weekend and stumbled across a number of outstanding presentations all PR pros should take a look at. Below, you’ll find a slew of insights and ideas from some of today’s smartest marketers online. The presentations run the gamut. Covering topics from blogger relations to online reputation management. [...]
Continue reading...Close one door. Open another.
22. September 2009
Share We all know today’s marketing and PR landscape requires us to think differently about how we meet our clients’ needs. Traditional tools and tactics are no longer enough. You need to consider and integrate emerging media into your plans. But, suggesting plans and hoping clients take action isn’t going to cut it. Organizations need [...]
Continue reading...The world is changing. Is your brand adapting?
21. September 2009
Share Last week, my brother made a major life decision. He bought his first house. How did he tell me this momentous news? Most likely one of the biggest buys he’ll make in his life? He sent me a text. Earlier this year, another close friend decided to tie the knot. Did he give me [...]
Continue reading...What are your social media “must reads”?
15. September 2009
Share Back in March, I published a short list of suggested PR “must reads” by the community. It was an impressive list. Even more so when you added in the 16 comments with additional suggestions. But, with the flurry of new “social media” (technically, they’re not all “social media” books, but I couldn’t come up [...]
Continue reading...Activate your brand…socially
10. September 2009
Share Made my annual pilgrimage to the Minnesota State Fair this past weekend. Had a blast with my family. We ate pronto pups, mini donuts, cookies and anything else that came on a stick. We watched shows, visited the animal barns and even rode the Giant Slide. And, as we strolled up and down the [...]
Continue reading...10 online resources for today’s PR pro
8. September 2009
Share A friend of mine, Eva Keiser, senior vice president at Risdall McKinney PR who also teaches of at the University of Minnesota, asked me the other day: “What are 10 online resources you’d recommend for today’s PR student?” Good question. So, I got to thinking. What do I read regularly? What would I recommend [...]
Continue reading...Rants N Raves: Thank you? No, Thank YOU!
4. September 2009
Share I was raised to use good manners; to always remember to say please and thank you. But when someone says “thank you” for a retweet, it always strikes me as a bit odd. I understand that it is a way to be polite, and perhaps even to acknowledge appreciation that the message is being [...]
Continue reading...Adopting social media networks internally: An exercise in change management
3. September 2009
Share If there’s one thing we know will never change, it’s this simple fact: To succeed, organizations must embrace a culture of change. What does that mean, exactly? It means fostering an environment where the status quo is not tolerated. It means challenging “what we’ve always done” on a regular basis. And it means rewarding [...]
Continue reading...Twittertales: Four stories about relationships, opportunities and collaboration
1. September 2009
Share Last week, Valeria Maltoni asked her readers to share their “Twittertales” with her—stories of how we’ve connected, shared, helped others and even earned business as a result of relationships built on Twitter. I promptly left a comment with my story of how I connected with—and attempted to help—Sonny Gill and Scott Hepburn. But, I [...]
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29. September 2009
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