Unless you’ve been living under a rock the last few days, you know all about Tiger Woods’ entanglement with the Florida State Patrol. While the jury’s still out on what really happened early that morning (we may never know), the situation brought up a bigger issue for me: Does Tiger need a brand refresh? It  Read more »

Earlier this week, I walked into a Caribou Coffee near my home and noticed a gentleman sitting at his table with a full-on iMac laptop. My jaw dropped. I almost laughed out loud. And, I immediately felt the urge to tell the world. So, I did. On Twitter. It was a throwaway post. Something I  Read more »

I first met Lauren Fernandez earlier this year in January. Lauren was a new blogger, just finding her voice. We had a lot in common. A love of sports. A passion for PR and social media. And a similar approach to our interactions online. It probably comes as no surprise then that we became fast  Read more »

Everyone wants to be an A-lister, it seems, these days. OK, not everyone. But there is a certain amount of cache that goes along with the term. To be clear, when I say “A-lister” I’m talking about the Chris Brogan’s, Brian Solis’ and Jeremiah Owyang’s of the world. Authors. Headliners. And people who keynote at  Read more »

Yes, the U.S. Army is still dealing with the tragic shooting that occurred on Nov. 5 at Fort Hood and the public relations ramifications of that event. However, what they’ve been doing on the social media front when it comes to recruiting and opening up real, honest conversations with potential soldiers is nothing short of  Read more »

I work for myself. I’m a solo PR/marketing strategist. With that comes a certain amount of freedom (OK, a lot of freedom). But, with that freedom comes responsibility, too. You have to be able to manage your time. Your schedule. And sometimes, that’s not easy. But, it is liberating. That freedom means I can manage  Read more »

OK, enough’s enough. Last night I missed a chance to meet Mark freaking Cuban because I completely forgot about a local organized meet-up called #msptweetup. OK, yes, this is part laziness on my end. I’m definitely accountable here. But, in my defense, it’s hard to keep track of all the Minneapolis/St. Paul events around social  Read more »

By now you’ve read the reviews. Lots of them. By people much, much, much smarter than me. So, I’m not going to try to break down the Droid in technical detail. There are better places to get that information. What I would like to do is give you is an “Average Joe” and Jane” review  Read more »

It was a once-in-a-lifetime experience. Something unique. A story I will tell my grand-kids some day. No, I wasn’t on the field for the Vikes/Packers game at Lambeau Field last week (Ouch, Lauren Fernandez). I spent the afternoon hanging out in the Wienermobile. And I’m not sure who enjoyed it more: My kids or me.  Read more »

There have been some interesting conversations the last week at a local PRSA event and the Minneapolis/St. Paul Social Media Breakfast around the issue of trust. More specifically about trust when it comes to traditional media outlets vs. blogs. We know the sources of trust have shifted. People no longer trust CEOs (by and large).  Read more »