This is the second in a series of guest posts by University of Minnesota students from a class I guest lectured at this past fall. This particular post is from senior Janessa Olson. Enjoy. Do men and women use social media in the same way? Do men find the same enjoyment in it that women  Read more »

Over the next couple weeks I’ll be featuring guest posts from five students at the University of Minnesota that I met earlier this fall while speaking at a PR class a colleague and friend of mine, Eva Keiser, teaches. As part of that class, Eva assigned the class to write a post they thought would  Read more »

This past week, I received a number of LinkedIn requests to connect. Same ol, same ol’, right? Wrong. I got two different requests that were not only personalized, referencing events we had both attended recently, but also requested follow-up in-person meetings. Now that, my friends, is how you use LinkedIn to build relationships, network and  Read more »

I didn’t want to write a holiday blog post. I really didn’t. But, I’m forcing myself to get in the holiday spirit a little early this year (I’m a guy–a week is plenty early!). As I shopped for family and friends this week, I kept wondering: What would be the ideal gift for my digital  Read more »

Today’s “Rants N Raves” (more the latter here) post is  from Jason Sprenger, public relations manager for an innovative data storage solutions company in Minneapolis. I’ve gotten to know Jason well over the last few years through our work in PRSA. We share a passion for PR, social media, and maybe most importantly, sports. You  Read more »

Disclaimer: I’m not a doctor. Don’t pretend to be one. Heck, I don’t even want to be one. But, I do have a minor in psychology, which clearly makes me an expert in the psychology of Twitter (wink wink). As with any social platform, there is a whole side to this equation that’s heavy on  Read more »

You remember the episode. George was struggling to meet women. He hopped from job to job. His life was in shambles. Jerry came up with a new concept: Do the opposite. The rationale: If George’s instincts were always way off, by doing the opposite of what he thought was the right thing to do, he  Read more »

In case you didn’t notice, mega-retailer Target officially joined the Twitter ranks a couple weeks back. Their initial tweet: “Hello, Twitterverse! Target here. We’ve got news and deals to share, and we’re looking forward to hearing from you.” While that tweet does hint at listening to customers and interacting with them, some were a little  Read more »