Archive | December, 2009

Rants N Raves: Men & Women Use Social Media Differently

29. December 2009

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Share This is the second in a series of guest posts by University of Minnesota students from a class I guest lectured at this past fall. This particular post is from senior Janessa Olson. Enjoy. Do men and women use social media in the same way? Do men find the same enjoyment in it that [...]

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Rants N Raves: How do Celebrities Rate on Twitter?

28. December 2009

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Share Over the next couple weeks I’ll be featuring guest posts from five students at the University of Minnesota that I met earlier this fall while speaking at a PR class a colleague and friend of mine, Eva Keiser, teaches. As part of that class, Eva assigned the class to write a post they thought [...]

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7 ways to use LinkedIn as a real networking tool

22. December 2009

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Share This past week, I received a number of LinkedIn requests to connect. Same ol, same ol’, right? Wrong. I got two different requests that were not only personalized, referencing events we had both attended recently, but also requested follow-up in-person meetings. Now that, my friends, is how you use LinkedIn to build relationships, network [...]

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12 holiday gifts for that digital PR pro on your list

17. December 2009

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Share I didn’t want to write a holiday blog post. I really didn’t. But, I’m forcing myself to get in the holiday spirit a little early this year (I’m a guy–a week is plenty early!). As I shopped for family and friends this week, I kept wondering: What would be the ideal gift for my [...]

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Rants N Raves: Accreditation–It’s About the Journey, Not the Destination

16. December 2009

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Share Today’s “Rants N Raves” (more the latter here) post is  from Jason Sprenger, public relations manager for an innovative data storage solutions company in Minneapolis. I’ve gotten to know Jason well over the last few years through our work in PRSA. We share a passion for PR, social media, and maybe most importantly, sports. [...]

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The (amateur) psychology of Twitter

11. December 2009

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Share Disclaimer: I’m not a doctor. Don’t pretend to be one. Heck, I don’t even want to be one. But, I do have a minor in psychology, which clearly makes me an expert in the psychology of Twitter (wink wink). As with any social platform, there is a whole side to this equation that’s heavy [...]

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Take Seinfeld’s advice: Do the opposite.

8. December 2009

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Share You remember the episode. George was struggling to meet women. He hopped from job to job. His life was in shambles. Jerry came up with a new concept: Do the opposite. The rationale: If George’s instincts were always way off, by doing the opposite of what he thought was the right thing to do, [...]

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Is Twitter really just an engagement tool?

2. December 2009

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Share In case you didn’t notice, mega-retailer Target officially joined the Twitter ranks a couple weeks back. Their initial tweet: “Hello, Twitterverse! Target here. We’ve got news and deals to share, and we’re looking forward to hearing from you.” While that tweet does hint at listening to customers and interacting with them, some were a [...]

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