Archive | January, 2010
What would you do if you were Caribou’s digital strategist?
Share The first in a new series, these “What would you do…” posts aren’t intended to be critical of the companies and organizations I review, but instead meant to give us, the fans and customers, the chance to brainstorm new ideas for how they might be able to engage existing customers and stakeholders and win [...]
Continue reading...The Facebook “creator” dilemma
26. January 2010
Share Chances are we all know at least one person who’s in charge of managing a brand’s Facebook fan page. Heck, many of us probably even own this responsibility ourselves. But, what happens when we/they take a different job in two years? I’ll tell you what happens. The brand will find itself in a tough [...]
Continue reading...Rants N Raves: Get Creative with Geolocation
20. January 2010
Share Today’s guest post comes from my friend Len Kendall of GolinHarris in Chicago. I featured Len in a post a couple weeks ago as someone who intrigues me. The post below gives you a strong indication why. Len, the floor is yours… With the recent popularity of location-aware social mobile networks (geo-somo) such as [...]
Continue reading...Client disclosure on Twitter: What’s appropriate?
19. January 2010
Share I posed this simple question on Twitter last week: “What’s the right amount of disclosure on Twitter when it comes to client work?” The responses surprised me a little. They ranged from “disclose every time” to “once in a while.” It was a lively discussion with a number of folks weighing in. Given the [...]
Continue reading...4 ways to build community on your Facebook fan page
14. January 2010
Share Facebook fan pages. They’re a dime a dozen these days. Literally, with 30 million businesses now officially on Facebook. But, of those 30 million, how many are really using the tool strategically to achieve business goals and objectives? Wait, hold that thought. Better yet, head over to Justin Goldsborough’s blog for a few examples. [...]
Continue reading...11 more intriguing people in PR in 2010
12. January 2010
Share I wrote a post last Friday titled “The 7 most intriguing people in PR in 2010.” Hours after posting, a common theme began to emerge. There was a lack of female representation on the list. The refrains were heard throughout the day and into the weekend. A few hours later, my friend Valerie Simon [...]
Continue reading...Rants N Raves: Where are the women in the conversation?
11. January 2010
Share Today’s rant is from my friend, Valerie Simon. Keep in mind, this was a completely unsolicited guest post. But, given the conversation, comments and tweets from Friday’s post titled “7 most intriguing people in PR in 2010″, I thought it was warranted because clearly, there is a bigger issue at hand here. If you [...]
Continue reading...The 7 most intriguing people in PR in 2010
8. January 2010
Share People has its list. Now I have mine. In all seriousness, if you’ve followed my blog for any length of time, you know I’m big on lists. And, as we enter another new year, I thought we could have a little fun today and focus on seven people who, in my opinion, have an [...]
Continue reading...Rants N Raves: Do You Need a Social Media Consultant? Take This 5-Minute Test
7. January 2010
Share The following guest post is from friend and colleague, Scott Hepburn. I’ve come to know Scott fairly well over the last year. Scott approaches communications challenges with a unique perspective as a former journalist. I’ve enjoyed Scott’s posts over the last year–you can read him regularly over on his blog, Media Emerging. He also [...]
Continue reading...What role will digital content curation play in the future of PR?
5. January 2010
Share Content is no longer the issue for organizations. Not in this 24/7 news cycle world. Not in an era where the average consumer takes in as many as 3,000 marketing messages per day, according to Fast Company. No, the real issue is filtering through all the garbage to get to the nuggets. The information [...]
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28. January 2010
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