Help a PR Pro Out: Persistence is Key in the Job Hunt
Today’s guest post is courtesy of Tim Otis, supervisor-social media & PR at local integrated advertising agency, Gabriel deGrood Bendt (GdB). Tim’s post highlights one of the many reasons I’ve enjoyed the HAPPO movement over the last week–the personal stories that have emerged. Enjoy.
When I was 7 years old, I ventured off in my house to find the game Pictionary so my family and I could play it. They told me it was somewhere. I searched and searched for what seemed like a lifetime (especially when youâ€™re that young).Â After about 2 hours of no returned result, my family told me to stop, but I kept going.
This type of mentality came in handy 15 years later when I graduated from college with a B.A. in Communication. As a recent alum to a very small, private liberal arts college, I knew I was going to have to be persistent — and think smarter — to set myself apart from the big-league school competition. I went the extra mile; I didnâ€™t stop at a resume and cover letter.
I created grassroots tactics and targeted local PR agencies telling them a black ball was going to be rolling their way.Â An e-mail definitely worth opening judging by the subject line. I created that black ball too. For two weeks, I researched another PR firmâ€™s top healthcare client and create a PR campaign, which I handed to them in person. That orange neon binder certainly stood out from the stack of resumes the firm received daily.
When youâ€™re persistent, you tend to think outside of the box. Your ambition gets the best of your mind at any time of dayâ€”usually leading to someone elseâ€™s critique of you being â€śspacy.â€ť Nah- youâ€™re just thinking really hard, and that will have considerable payoff. You might not see the end result shaping up anytime soon, but that doesnâ€™t mean you should stop the search.Â Most people, in their frustration of not finding a job, tend to think, â€śThere are no jobs out there.â€ťÂ This is wrong and an exaggeration.Â The book, â€śWhat Color is Your Parachuteâ€ť definitely reiterates this point.
Consider your level of persistence when seeking out a PR job. Have you in one way, shape or form demonstrated your level of PR expertise by pitching the firm your abilities over the phone? Sounds like youâ€™d be a shoe-in for that media relations position. Did you launch a status updates campaign on Facebook, having your most trusted PR colleagues and friends say youâ€™re great on their Facebook profiles, knowing that HR director is â€śfriendsâ€ť with them as well? Â That may be a bit crazy, but itâ€™s always a good idea to try new things to differentiate yourself.Â Does it show youâ€™re persistent? Hell yeah.
If youâ€™re still searching and searching for that PR job with no luck, use a little more persistence and smart thinking. I did happen to find that Pictionary game back when I was 7. I used a chair.
Tim Otis is the Supervisor of Social Media & PR for Gabriel deGrood Bendt (GdB) in downtown Minneapolis. Besides building company brands through the use of social media channels and traditional media relations practice, Tim enjoys helping young PR job seekers develop themselves professionally in the Twin Citiesâ€”based on his own experience in doing things right and doing things very wrong.