Archive | March, 2010
Giving back to my alma mater
Share Last week, I made the two-hour trek back to my alma mater, Winona State University, to speak to a few classes, revisit my former school and be a part of a program the Mass Communications department referred to as “The Real World.” As usual, I received much more than I gave last week. Oh, [...]
Continue reading...Posting across town today…
29. March 2010
Share Just a heads up that I’m guest posting today for my friends over at Fast Horse. John Reinan asked me to write about the impact social media (Twitter, specifically) has had on my professional life. I hope you’ll consider checking it out if you have time. You all played a major role in my [...]
Continue reading...Social media: It’s about everything BUT the implementation
25. March 2010
Share Placements. Ads. Brochures. Web sites. In our industry, more often times than note, it’s all about the deliverable, right? But, in today’s digital environment, does that same theory hold up? Sure, there are digital deliverables. Setting up Twitter and Facebook accounts. Building an effective blog. Brainstorming and creating videos to post to YouTube. But [...]
Continue reading...Blogger relations: 5 tips to hone your approach
24. March 2010
Share Blogger relations continues to be an evolving discipline. I get people are still learning. But, I continue to be surprised at the breadth of SPAM-like pitches from agencies, consultants and organizations that sound like they’re being produced and sent in a factory-like fashion. Isn’t that the exact anti-thesis of what good blogger relations should [...]
Continue reading...3 digital lessons your brand can learn from the Minnesota Zoo
19. March 2010
Share As a father to two extremely energetic children under the age of two, we are frequent visitors to the Minnesota Zoo. In fact, we ponied up for a membership a number of years ago. It’s a great way for us to get out of the house on a cold, winter’s day and head to [...]
Continue reading...What I learned by *not* going to SXSW
18. March 2010
Share I’ll admit it. I wish I had made trip to Austin for SXSW. A number of my friends were there. And, many people I would love to meet face-to-face for the first time also made the journey (specifically, Valeria Maltoni, Dave Fleet, Jessica Smith and Todd Defren, for starters). But, it just wasn’t in [...]
Continue reading...Crowdsourcing my wedding anniversary trip: Will you help?
16. March 2010
Share This May, it will be our 10th wedding anniversary. My wife and I want to commemorate the occasion with a trip to the Left Coast. Specifically, San Francisco and wine country. Now, we could do this the traditional way and research the trip using tools like Lonely Planet, Orbitz, Hotels.com and other online resources. [...]
Continue reading...How do you define “digital PR?”
11. March 2010
Share Next Monday night, I’m guest lecturing over at the Minneapolis College of Art & Design courtesy of my friends Jennifer Kane and Kary Delaria. The audience: design students. The topic: Digital PR. And today, I’d like to ask for your help. I only have about half hour to talk to the students–the rest of [...]
Continue reading...4 lessons I learned from HAPPO
9. March 2010
Share If you’re a regular reader of my blog, chances are you may have heard of Help a PR Pro Out (HAPPO). HAPPO was an event I sparked with my friend Valerie Simon as a way to start building momentum for PR job seekers as more positions open up around the country. It wasn’t really [...]
Continue reading...3 lessons your brand can learn from Crazy Heart
8. March 2010
Share Last weekend, I took in Crazy Heart with my lovely wife. I loved it. From the music (I’m an old-school country fan, among many other musical choices) to the acting (Bridges and Gyllenhaal were amazing) to the story, it was definitely an Oscar-worthy movie on a few different fronts (as evidenced by the awards [...]
Continue reading...Your brand: Much more than just a logo
1. March 2010
Share Today, one of my favorite local companies–Caribou Coffee–is rolling out a complete brand makeover. According to the news release, the company’s new brand look includes “a new logo, color palette and design elements that bring fresh energy and broader context to the existing tag line: Life is short. Stay awake for it (R).” Luckily, [...]
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31. March 2010
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