Archive | May, 2010
MN Bloggers Conference: Date and location set
Share About a month ago, Melissa Berggren and I started formally kicking around the idea of a Minnesota Bloggers Conference. An event that would bring together bloggers from different niches and verticals from across the state. I’m happy to report we have settled on a date and venue for the event. We’ll hold this first-ever [...]
Continue reading...4 ways to beat the social media clock
25. May 2010
Share Note: You can also find today’s post over at the PR Breakfast Club, a site I contribute to on a semi-regular basis. One concern I continue to hear from folks across the board: How do I manage my social media time and resources? “I’m already strapped for time. How do I fit this in?” [...]
Continue reading...White House 2.0: Great case study or work in progress?
24. May 2010
Share There are two topics I generally try to stay away from online for multiple reasons: religion and politics. Today, I’m making an exception to talk about the White House’s use of digital tools (although this post in no way reflects my political leanings in any way–just an analysis of the White House’s use of [...]
Continue reading...Droid vs. Incredible: Which is the better smart phone?
24. May 2010
Share About eight months ago, I bought the Droid the day it came out. I had been using third-world technology (read: Blackberry Curve) and I was sick of it. I needed a real smart phone. One with access to useful apps and faster internet browsing. And, I didn’t mind the Google Maps integration (or navigation), [...]
Continue reading...4 reasons your blogger outreach program shouldn’t be about leads
20. May 2010
Share For many organizations, blogger outreach is about two things: placements and impressions. I’m not here to say those are the wrong measures of success. I know all about bottom lines and management’s insatiable hunger for sales and leads. But, I’m here to tell you there are other business benefits to blogger outreach in addition [...]
Continue reading...8 PR students to follow on Twitter
17. May 2010
Share It’s that time of year–yes, students everywhere across the country are tossing their caps, graduating and stepping foot into the “real world” of PR this summer. At the same time, I was reviewing some of the PR people to follow on Twitter lists the other night. Some pretty good ones that still ring true, [...]
Continue reading...Digital PR Perspectives: The BP Oil Spill
14. May 2010
Share This week, I’m starting a new feature at Communications Conversations: Digital PR Perspectives. The idea? To bring together some of the smartest people in the business to debate and discuss today’s PR issues, trends and crisis. The conversations will be brief (no more than 3 questions in any post), but powerful and productive–and we’ll [...]
Continue reading...The myth of the viral video
13. May 2010
Share For those of you in the Minneapolis/St. Paul area, you may have caught a glimpse of the following video a couple weeks ago on the local newscast. It’s a video developed by the folks at Lunds/Bylery’s, a local high-end grocery store chain here in the Twin Cities. The idea? Stage a in-store musical, record [...]
Continue reading...Will Facebook community pages upset the brand apple cart?
6. May 2010
Share A little over a week ago, Facebook unveiled a couple new features, one of which could have a potentially significant impact on how brands participate on the world’s largest social network. Facebook announced on its Facebook blog April 19 that while community pages are still in beta, “our long-term goal is to make them [...]
Continue reading...Rants N Raves: Making community a client
5. May 2010
Share I recently attended a professional development luncheon, and the topic was community public relations and branding. The speaker passed out a “quiz” to each of us. On it were 13 city taglines and 13 city names. The exercise was to match the tagline with the city, which were from all across the U.S. and [...]
Continue reading...How to build a better blogger outreach list
4. May 2010
Share If you work in the digital PR world, chances are it won’t be long until you’re asked by a client, boss or colleague to build a blogger outreach list. Much like building media lists though, it’s a little more time-consuming than you might think. And, the tools aren’t nearly as sophisticated as the ones [...]
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26. May 2010
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