Archive | June, 2010

4 traits of today’s blogger and what it means for your brand

30. June 2010

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Share Today’s blogger is a special breed. They typically have a lot on their plates–day jobs, families, hobbies, travel. But, somehow they find time to blog regularly. But, what makes them tick? That all depends. Everyone is different. But, there are a few common traits most bloggers possess. Why is this important? Because getting at [...]

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Five Good Minutes: A conversation with Jake Nyberg

29. June 2010

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Share In this short conversation, Jake Nyberg, creative pants at Three Volts, talks about the myth of the “viral video”, tips for more effective storytelling via video and the likelihood of the Twins acquiring Cy Young-award winner, Cliff Lee (I had to sneak in a Twins question). Subscribe to Communications Conversations by Email

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18 tips to feed your blog beast

28. June 2010

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Share On Saturday, I had the opportunity to lead a discussion around blogging at one of my favorite local event: Unsummit. I attended my first Unsummit last fall and really enjoyed the more laid back feel, conversational tone and fact that many speakers are not the “same ol same ol” you see at events around [...]

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The PR Readers’ Choice Award Winners!

25. June 2010

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Share Drum roll please…. Ladies and gentleman the 2010 PR Readers’ Choice Award Winners! But, before we get to the winners, I want to publicly thank a few folks who helped out along the way. First, a huge thanks to Amy Taylor for designing the wonderful new PR Readers’ Choice Award badges. Wonderful work, Amy. [...]

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Why headline writing is so important in social media

23. June 2010

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Share One of my favorite Twitter follows has to be @darthvader. Granted, the concept is a little played at this point–the premise of someone taking a fictional character and tweeting as if he/she were that character. But, Darth Vader has kept it going for quite a while now. And the tweets are still pretty damn [...]

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Five Good Minutes: A Conversation with Lisa Grimm

22. June 2010

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Share About two years ago, I had the good fortune of meeting Lisa Grimm. At the time, she was working at a local PR firm. Since then, I’ve watched as she’s grown into a very talented communicator, strategist and community-builder. Recently, Lisa accepted a job at the Mall of America as their digital PR specialist. [...]

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4 common blogger outreach mistakes

21. June 2010

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Share I had the opportunity to hang out with a number of prominent and well-respected local mommy/lifestyle bloggers a couple weeks ago at a client event. During the course of the evening, we talked about everything from day jobs to families to brushing our teeth. Of course, we also talked a little blogging. And, I [...]

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7 tips to improve your personal online presence

18. June 2010

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Share Earlier this week, Lauren Fernandez and I co-presented the following presentation for a New Professionals PRSA Webinar titled “7 Tips to Improve your Online Presence.” 7 Tips to Improve your Online Brand View more presentations from Arik Hanson. Since Powerpoint can never tell the full story, I thought I’d expand on a few of [...]

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PR Readers’ Choice Finalists set!

16. June 2010

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Share The finalists are set for the 2010 PR Readers’ Choice Awards! The voting began last Monday, June 7 and extended through midnight Monday, June 14. In total, 185 comments were left with nominations and suggestions–WOW! Before I share the finalists, a few interesting facts and figures to pass along about this year’s awards: * [...]

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4 tips to writing better Facebook ads

14. June 2010

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Share As one of the more effective ways to build a community on the ever-growing platform, Facebook ads have grown in popularity recently. And, as a result, writing the headlines and copy for these ads has become somewhat of an art form–much like a copywriter writes headlines for an ad that will appear in Esquire [...]

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Why the corporate org chart must die

8. June 2010

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Share It’s only been 8 months since I’ve been away from the corporate scene, and there are a few things I miss. Most of it stems from one area though: The camaraderie of a team. When you’re on your own, you spend a lot of time alone during the day. Sure, you’re on calls with [...]

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Second Annual PR Reader’s Choice Blog Awards

7. June 2010

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Share About this time last year, the first-ever (to my knowledge) PR Reader’s Choice Blog Awards kicked off. The idea was simple: Find a way to publicly recognize some of the great PR blogs we all read every day by way of a community vote. A number of great blogs and their authors were highlighted [...]

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7 PR and social media speakers who rock–and why

4. June 2010

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Share We’ve all been to a PR or social media event, meet up or conference or two. But, at how many of those events have you really been inspired and moved by the speakers? My guess: Not too many. As a speaker, it’s hard. I get it. I’ve spoken at a few events–both locally and [...]

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3 brand lessons I learned from San Francisco

3. June 2010

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Share This past Memorial Day weekend my wife and I spent five lovely days in downtown San Francisco. We played the part of inquisitive tourists walking the city and exploring local haunts as well as the typical tourist traps. We even found our way north of the city for some wine tasting one day. All [...]

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