Archive | August, 2010
5 ways to build thought leadership by using Delicious
Share The first time I usually mention Delicious as a tool to a client or prospect, they look at me a little funny. And, with good reason. Delicious isn’t exactly Facebook when it comes to critical mass and social tools people use regularly online. In fact, it’s far from it. But, in certain situations (especially [...]
Continue reading...Why less is more when it comes to headlines
27. August 2010
Share We made a stop at Jimmy Johns sandwich shop this weekend as a family (disclaimer: I’m a huge Jimmy John’s fan–and no, they are not a client of ACH Communications). One of the first things you notice when walking through the front door is the headlines. They’re everywhere. On table tents. On the cash [...]
Continue reading...11 Minnesotans that moved the social media needle in 2010
26. August 2010
Share Last year, I organized a list of the top 20 social media innovators in Minnesota. It was a community-based list–the community nominated and voted for all 20 of those folks. And despite some negative feedback, a year later, it’s still a pretty solid list (although my one regret is allowing myself to be nominated–pretty [...]
Continue reading...4 corporate communication tips that will help build engaged communities
24. August 2010
Share With so many experts, gurus and “mavens” (that’s my favorite, by far) telling people how they should and shouldn’t build engaged communities online, I think it’s funny we often forget that solid external communities often start right within our organization’s four walls. Yes, simple corporate communications strategies and tactics can go a long ways [...]
Continue reading...5 recent Facebook changes you may not know about (but should)
19. August 2010
Share In case you didn’t notice, Facebook is constantly tinkering with its functionality, features and tools. In many ways, it’s a good thing. They’re always working to improve the platform–to improve the “user experience.” On the flip side, it makes it tough to keep up with all the changes when the social media giant is [...]
Continue reading...When is it OK to charge for content?
17. August 2010
Share It’s not a new issue. In fact, it’s been going on far before social media burst on the scene. When is it OK to charge for content? Chris Brogan faced this issue earlier this year when he launched Third Tribe Marketing. On the other hand, online publishers like MarketingProfs and Mashable probably give away [...]
Continue reading...6 creative ways to land a job in digital PR
16. August 2010
Share I have a number of passions in life. One of them, it seems, is helping people find jobs. I find myself gravitating toward that work often. It led me to organize a one-day “tweet-a-thon” to help my friends Scott Hepburn and Sonny Gill (who were both looking at the time). It led me to [...]
Continue reading...Does broadcasting your Foursquare check-ins on Twitter really add value for brands?
12. August 2010
Share It’s no secret: Foursquare (and other location-based applications like it) are as hot as White Board Jenny these days (can you sense the sarcasm here?). More than 1 million people are now checking in on Foursquare each day. Businesses are starting to salivate at the data now available to them. Meanwhile user numbers continue [...]
Continue reading...13 ways to find your blog inspiration
10. August 2010
Share How do you generate ideas for your blog? It’s a question I hear often from friends, fellow bloggers and clients alike. Let’s face it. Everyone runs into writer’s block from time to time–some more than others. But, if you have systems and processes in place to mine post ideas on a regular basis, you [...]
Continue reading...5 PR lessons we can all learn from Brett Favre
5. August 2010
Share Love him or hate him, there’s no denying that good ol’ #4 knows what he’s doing on the football field. He’s a first-ballot Hall-of-Famer, a Super Bowl champ and one of the best quarterbacks of all time. I had the privilege to watch Favre up close last year as he led my Purple to [...]
Continue reading...Trust vs. content: What matters more?
4. August 2010
Share Think about the last time you shared a post on Twitter, Facebook or LinkedIn. Why did you share that particular post? Was it because the content was compelling or interesting? Or, was it because of the person/brand who created the content? Be honest. For some, the answer is probably a bit of both. But, [...]
Continue reading...5 Google Analytics metrics that can help improve your blog
3. August 2010
Share When was the last time you checked your Google Analytics reports? IF you’re like most, it’s not enough. We put so much time and effort into developing rockstar content for our blogs and promoting them, sharing and commenting that we don’t spend nearly enough time analyzing the data and adjusting our blogging approaches. I’ve [...]
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- Second Annual PR Reader's Choice Blog Awards
- What's behind the Pinterest craze? 15 super-users share their thoughts
- The PR Reader's Choice Blog Award winners
- 29 terms we obvi need to totes elims from our lexi forevs
- The 13 most fascinating people (in digital PR/marketing) in 2012
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- MikePreuss: @jayzombie @rochoy "Long Hair Inspiration" - That'...
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30. August 2010
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