Archive | September, 2010
The long tail of LinkedIn for B2B organizations
Share Traditionally, LinkedIn is seen as a networking tool for personal use. Connecting with former colleagues. Joining and interacting in different groups. Finding new talent/employees. And, reaching out to new contacts and forming new relationships that start online. This is how most folks use LinkedIn. But, for B2B organizations, LinkedIn presents a new opportunity for [...]
Continue reading...The 7 best PR blog posts I read this week
24. September 2010
Share Lately, I’ve been on a big content aggregation kick in conversations with clients, colleagues and friends. So, I figured it was about time to practice what I preach! I read a decent amount during the week–specifically between the hours of 7:30-8:30 a.m. and 9:30-11:30 p.m. Anything in between is usually involves working with a [...]
Continue reading...9 places to find social content within your organization
23. September 2010
Share One of the most important pieces of any strategy an organization employs online revolves around content. Without compelling content, you’re dead in the water. With it, you can attract new customers, retain existing ones and raise awareness across the marketplace. Yes, content is the engine that makes most social initiatives go online. And while [...]
Continue reading...8 blogger outreach no-nos to avoid at all costs
22. September 2010
Share Last week, Danny Brown and Gini Dietrich led an interesting discussion in the “Start Blogging Now” (#sbt) chat around PR and blogger outreach. It was an interesting discussion and one that prompted Gini to throw down the gauntlet the next day in this post about treating bloggers like second-class citizens when it comes to [...]
Continue reading...Can great leaders be followers, too?
21. September 2010
Share Something’s stuck in my craw these past couple weeks. It’s something I’ve noticed for a long time and I’m just to the point where I need to rant about it. It all stems from something I’ve noticed at a number of events over the last year or so. This growing (in my opinion) trend [...]
Continue reading...4 must-see BlogWorld panels for PR pros
20. September 2010
Share There are a number of monster events in the digital industry each year. SXSWi, SoFresh (a fast rising star, by the way) and the 140 conferences come to mind. But, the event I add on my calendar each year is BlogWorld. OK, I’ll admit, a big part of it is the venue. Vegas, baby. [...]
Continue reading...3 B2B social media case studies and why they work
17. September 2010
Share There’s no shortage of social media case study posts online these days. And, I don’t necessarily think that’s a bad thing. Case studies give us examples to learn from and situations to study. All in all, it’s a great way for most to learn. Just look at Peter Kim’s social media case study wiki–it’s [...]
Continue reading...The Skill that Many in PR Are Missing…and Better Find Quick
14. September 2010
Share I was 17 years old, enjoying the fall semester of my senior year in high school when my advisor unexpectedly asked to see me. With a concerned expression, she told me that my math grade was not up to par. (This was not a surprise to me. The good news? The powers-that-be decided that [...]
Continue reading...My single biggest takeaway from the MN Blogger Conference
13. September 2010
Share For the last few months, a significant amount of my “free time” has been tied up helping organize and plan the first-ever MN Blogger Conference. Finding a venue. Identifying speakers. Finding sponsors. Logistics. You name it, we did it. It was a labor of love. It was incredible. It was exhausting. It was exhilirating. [...]
Continue reading...13 steps to a successful blog launch
9. September 2010
Share Thousands of blogs are launched every day. With all the tools now available–and the ease with which you can access and manipulate those tools–it’s easier than ever to get a blog up-and-running. But, we also know a sizable percentage of blogs fail and fold before their first birthday. So, starting a blog isn’t all [...]
Continue reading...11 must-read posts about blogger outreach
7. September 2010
Share Over the last month, I’ve received a number of pitches and worked on a couple of client outreach campaigns. So, blogger outreach has been top of mind with me recently. That said, from what I’ve seen first-hand and what I’ve heard from others, we’re still missing the mark a bit when it comes to [...]
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28. September 2010
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