Archive | October, 2010
Why I’m (hopefully) growing a mo this Movember
Share For most, involvement in campaigns like Movember is highly personal. People race and contribute to the Komen campaign because they lost a loved one to breast cancer. Others donate their time and energy to AIDS walks across the country because they know someone living with the dreaded disease. So, when a few folks approached [...]
Continue reading...7 lessons from The Social Network you haven’t heard yet
27. October 2010
Share I first heard about The Social Network earlier this year. The initial rumblings mentioned Sorkin and Fincher had teamed up as writer/director–OK, now you have my full attention. As a huge Sorkin fan (I was glued to West Wing and Studio 60) and an admirer of Fincher (Seven still among my all-time favorite movies), [...]
Continue reading...The opportunity cost of success
25. October 2010
Share Over the last few months, I’ve had a number of great discussions with people I both admire and respect about work/life balance and the challenge of managing it all while achieving professional success. In the course of those conversations, one question kept coming up: “How do people make it look so easy?” It’s a [...]
Continue reading...Will BlogDash transform blogger outreach?
22. October 2010
Share One of my favorite parts of BlogWorld each year? The exhibitor floor. It’s my chance to geek out and learn about the latest tools and platforms as it related to social media and digital PR. This year, I was particularly excited to see what my friend David Spinks (community manager for Scribnia) had up [...]
Continue reading...Rants N Raves: A Special Circle of Hell for “Yes” Men (and Women)
19. October 2010
Share The following post, from my friend and colleague, Seth Pederson, struck a nerve with me. I’ve worked with marketing teams with “yes” men (and women)–we probably all have at one point or another. It’s painful. It’s soul-sucking. But most of all, it’s disappointing. We get paid to lead our clients. We get paid to [...]
Continue reading...4 networking lessons I learned at BlogWorld
18. October 2010
Share Last week, I spent five days in sunny Las Vegas at BlogWorld—one of the foremost industry events in new media across the U.S. I was there as an organizer this year—co-organizing the Social Media Business Summit with my friend and colleague, Chuck Hemann. Over the course of those five days, I listened to a [...]
Continue reading...Blogger outreach: 5 best practices when writing pitch emails
15. October 2010
Share Earlier this week, a student sent me a note and posed the following question: What do you consider an effective blogger outreach effort? Good question. We talk so much about what blogger outreach *shouldn’t* be–but maybe we should be talking more about what it should be, with specific examples. Over the last year or [...]
Continue reading...How much is too much?
12. October 2010
Share Last weekend I took my kids camping. It’s something I grew up doing with my parents and so far, I’ve really enjoyed sharing that experience with my kids. Definitely father/son/daughter bonding time. On the way up north to our camping destination, we stopped at Jimmy Johns. They had some of those random life lesson-type [...]
Continue reading...4 corporate blogs that set the bar high
8. October 2010
Share Corporate blogging. It’s probably the single most difficult social media tactic to pull off successfully from the corporate perspective. Why? Because it requires significant investments in time and resources and usually needs some kind of commitment from management. Fact is, many corporate blogs (and personal blogs for that matter) die on the vine. But, [...]
Continue reading...What’s the best PR advice you ever received?
6. October 2010
Share That was the question put to me by a friend and colleague during an interview last week. And, it stopped me dead in my tracks. Why? Not because I didn’t have a singular answer–but because I had too many answers. Over the years, I’ve been extremely fortunate to have outstanding and generous mentors. People [...]
Continue reading...Digital Case Studies: 3 ways PUMA could rally its troops
4. October 2010
Share I’ll admit it. I’m a PUMA geek. And, that may be putting it lightly. I have five pairs of PUMAs. And, I have my eye on at least three other pair. I’m a huge fan. And, I’m definitely not alone. How do I know? I was at a PUMA fan party at the Mall [...]
Continue reading...Conversations with 18 PR Rock Stars
1. October 2010
Share Last year, I started a series on my blog titled “PR Rock Stars.” The intent? To cast the spotlight on PR folks I think are knocking it out of the park. Over the last year-and-a-half, I’ve had the privilege to chat with the 18 folks below. Some of these folks have turned into trusted [...]
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- Second Annual PR Reader's Choice Blog Awards
- What's behind the Pinterest craze? 15 super-users share their thoughts
- The PR Reader's Choice Blog Award winners
- 29 terms we obvi need to totes elims from our lexi forevs
- The 13 most fascinating people (in digital PR/marketing) in 2012
- jayzombie: @rochoy @mikepreuss I'll take it....
- worldwideed: @arikhanson bunch of pop-ups attempting to use jav...
- rochoy: @jayzombie @MikePreuss you've officially lost all ...
- jayzombie: @MikePreuss @rochoy Needed something to keep me go...
- MikePreuss: @jayzombie @rochoy "Long Hair Inspiration" - That'...
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31. October 2010
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