You're exactly right and what you described was the inspiration for why we built blogdash the way we did.

It's clear why businesses make crappy, untargeted pitched to bloggers...it takes A LOT of time to gather all the information about each blogger, get to know them, and engage them. It's a big time investment without a guarantee of any results.

So with BlogDash, the point is that you can find and research the bloggers in a matter of minutes, and concentrate on engaging with the bloggers while crafting a targeted and educated pitch. It's better for all parties.

Hey Tony,

You're make a good point. I think there is a ton of value in blogger outreach for B2B firms depending of course on the product, and the businesses they're looking to reach.

There are a ton of "professional" blogs out there that have a lot of influence amongst businesses and professionals.

Look at this post as an example. BlogDash, a business tool, gains so much traction and ultimately leads from Arik's supportive post. Is it easy to track how many leads you're actually getting from the post? No...but that doesn't mean they're not there.

Would love to chat further any time (=

Seems like you guys are doing some cool stuff over there. We're approaching a lot of things a bit differently.

Good to see other people attacking the issue.

@ Danny, both ;-)
@ David, yes, different approaches for different use cases. Best

I must have missed the congrats.

So was this comment a pitch for eCairn or congrats and support for David's new venture..?

The comment I keep coming back to (and one I heard at BlogWorld a lot last week) is it's no longer about reaching all the eyeballs. It's about reaching the right eyeballs. That's a big shift for marketers and PR folks--and it gets at your comment about "nobody reads blogs anymore."

People that say that are thinking about scale. Blogging isn't about scale--it's about micro-communities. A whole lot of them. And, those communities can be very powerful sources of influence for your brand. Circling back, BlogDash seems like a tool that will be perfect for helping PRs find those communities and connect with them.

Where I hope BlogDash works differently is that it doesn't just fawn to the influencers. They don't really care about the product or service; mostly, it's a chance for them to get cool swag and maybe a potential client into the mix too.

Instead, go after the really passionate; the ones that are praising (or criticizing) your products every day; the ones who are invested in your brand, and not wanting investment from your brand. Big difference.

Knowing Spinksy, though, I think this will be a great service. :)

The focus won't be to pump out swag, or deals to the influencers at all. The point will be to provide you with the most targeted bloggers for your needs. They may be the most influential bloggers, they may not. But they will be the bloggers who will care about what you're doing, and will want to share your story with their readers.

Looking forward to more of your feedback Danny. I can't thank you enough for all the support.

Thanks for the insight Dave. I don't think blogging is going anywhere for a long time. It may change, as does all media, but it will continue to exist and be an important platform for businesses as long as influencers have something to say.

You're right on with the tool being familiar to those who used traditional media tools. That's how we modeled it so that PR folks can understand the concept behind researching and creating lists, but with a different approach that applies better to blogs.