Archive | November, 2010
HAPPO events scheduled for December, January
Share It’s been a while since our last official HAPPO event. 7 months to be exact (our last event was on 4/30). But, if you’ve been watching, HAPPO hasn’t really lost all that much steam. Check out the Twitter stream on any given day. You’ll find anywhere from 30-50 tweets sharing jobs, opportunities and resources [...]
Continue reading...The skills today’s digital agency leaders are looking for
18. November 2010
Share Over the last few months, it seems like the PR job market has opened up a bit. I say that anecdotally–I have no hard numbers. I’ve just heard about a lot more openings lately–especially on the agency side (just check Ryan May’s blog locally for proof). But, I also continue to hear that companies [...]
Continue reading...24 ways to feed the blog beast
17. November 2010
Share Last weekend, I had the wonderful opportunity to speak at the first-ever WordCamp in Minnesota. 300-plus people showed up to learn, network and get free WordPress swag (yes, I took home my fill of WordPress shirts, stickers and toys). The discussion I led focused on ways to blog more regularly. A challenge many of [...]
Continue reading...Social media speakers: A dime a dozen?
15. November 2010
Share Over the last few months, I’ve been a part of a number of social media-based events. I spoke at the first-ever WordCamp here in Minneapolis last weekend (great event, by the way). I spoke to the APR study group for the local MN PRSA chapter (on the subject of social media/technology). I organized and [...]
Continue reading...The little things make the biggest difference
12. November 2010
Share As counselors, we typically pride ourselves at continually looking at the big picture. At setting the strategic direction for our clients from a PR/marketing perspective. But, as we all know, the devil is in the details. And, they’re often not the details you might think would really matter. Let me give you a few [...]
Continue reading...Why I celebate Veteran’s Day
11. November 2010
Share Note: Taking a little departure from the usual topics I talk about on this blog today to share a few thoughts about a personal issue. I’ll be honest, in the past I haven’t paid a lot of attention to Veteran’s Day and what it represents. Not sure why. My Dad was in the service. [...]
Continue reading...4 key PR takeaways from Technorati’s State of the Blogosphere report
10. November 2010
Share Last week, Technorati unveiled its annual State of the Blogosphere report. Now in its sixth year, this report takes a look at key trends, learnings and findings from its yearly survey of bloggers and consumers. Many have already blogged about the report. Lee Odden, had a great post last week that pulled out some [...]
Continue reading...4 PR lessons you can learn from the Minnesota Vikings
5. November 2010
Share I’m a Vikings fan. Have been my entire life. And I’ll tell you, it’s a curse. The ’97 season. 41-0. The NFC championship game in New Orleans last year (Tom Martin, not a WORD!). I can only compare it to what it must be like to be a Cleveland Indians fan (sorry Chuck Hemann). [...]
Continue reading...How to: Choose the right blog tool
2. November 2010
Share As I talk to clients, colleagues and friends across the industry, I continue to hear a number of questions about getting started and choosing the right blog platform. With an increasing number of options from a blogging platform perspective, it’s important to do your due diligence on the front end so you choose the [...]
Continue reading...Digital case study: Swedish Medical Center
1. November 2010
Share When you work in the health care industry in the digital realm, there really is only one case study that matters: Mayo Clinic. Over the last few years, Lee Aase has set the bar remarkably high when it comes to digital PR and social media marketing in the health care world. But, a few [...]
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23. November 2010
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