Archive | December, 2010
12 most popular posts of 2010
Share 2010 was a big year for me in a lot of ways. One big piece of that was this blog–and you. I wrote more than 100 posts (goal was 3 per week) this past year. And, as I look back, we covered a lot of ground. From the beginnings of HAPPO (hat tip to [...]
Continue reading...Blog commenting post at Social Media Examiner today
29. December 2010
Share Today you’ll find me writing over at Social Media Examiner. The topic? Blog commenting as a strategy to raising awareness (or even generate leads) for your brand or organization. Hope you enjoy the post–please weigh in on the comments on SME. Subscribe to Communications Conversations by Email
Continue reading...5 ways for PR pros to give back this holiday season
28. December 2010
Share We focus so much time, attention and money on what we give as gifts to our family and friends this time of year. But, have we thought about what we might give BACK as PR professionals this holiday season? I know Christmas has passed, but if I may, a few ideas for 2011: * [...]
Continue reading...Happy holidays…Hanson style
23. December 2010
Share Each year, we start getting Christmas cards in early December. We tape them up on the arch that separates our small dining room from our small living room. We love getting them. For many folks, it’s one of the few times we actually see pics of them and their kids. But, as much as [...]
Continue reading...Brands that listen win
21. December 2010
Share Listening. It’s a mantra we’ve heard PR, marketing and social media consultants preach to brands for the last two years. But, how many brands are really listening to their customers online? I’m not talking about responding to comments on Facebook or Twitter. That’s fine, but at this point, it’s table stakes, don’t you think? [...]
Continue reading...5 LinkedIn groups for PR pros
20. December 2010
Share If you work in PR, chances are you have one of three needs: * A need to build or grow your network. * A need to acquire new skills or hone existing ones. * A need to find a new job. While you could argue many social networks meet these three needs adequately, I [...]
Continue reading...Delicious is dead. Now what?
17. December 2010
Share By now, you’ve probably heard the unfortunate news. Yahoo is sunsetting Delicious (and a few other platforms). Folks are upset (or maybe disappointed is a better word). I’m one of them. I’ve come to rely on Delicious as my primary bookmarking system (not so much on the social side). And now I’m left looking [...]
Continue reading...PR lessons from the Minneapolis Public School District closings
15. December 2010
Share I try not to vent a lot on this blog. I want it to be a productive space. But today, I just need to let it out. For the last two days my wife and I have been home with our six-year-old son. The Minneapolis Public Schools deemed it was too dangerous for staff [...]
Continue reading...How do you keep up with the social media rat race?
14. December 2010
Share If there’s a common theme I’ve been hearing from folks lately, it’s this: I’m overwhelmed. Too much to do. Not enough time to do it. There’s your day-to-day duties. 2011 strategic planning. Managing your team. And, oh by the way, you have to keep up with trends, best practices and new tools on a [...]
Continue reading...11 best practices to building an effective blogger outreach program
10. December 2010
Share Last week I was asked to speak at the annual MN PRSA Professional Practice Conference on blogger outreach–a topic I am passionate about. As many of you know, I almost exclusively use Prezi for my presentations now. And, given the way I use Prezi (relying on images and graphics over text and bullets), I [...]
Continue reading...Social Media Case Study: Cirque du Soleil
9. December 2010
Share I went to my first Cirque du Soleil show about four years ago. Hit the touring company when they were in town. I was instantly hooked. What an experience–from the performance itself to the complete package. I was in awe. Then, at BlogWorld last year I heard Cirque was offering up tickets to bloggers [...]
Continue reading...Blog lists: Dying breed or critical community-building tool?
8. December 2010
Share Last week, I was named to two different local lists: Ryan May and Kary Delaria’s top 20 PR pros on Twitter list and Judy Grundstrom’s Top 10 Social Media Titans list (in nomination phase–”winners” will be announced Thurs. night at what sounds to be a great event in Minneapolis). I don’t bring this up [...]
Continue reading...14 gift ideas for that PR pro on your holiday list
2. December 2010
Share Not sure what to get your boss this holiday season? Looking for a perfect gift for an industry colleague? Or, maybe you’re trying to think of gift ideas to give to others for yourself? Whatever the case, ideas for that PR pro on your holiday gift list can be hard to come by. So, [...]
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30. December 2010
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