Archive | February, 2011

Is there a void of advanced social media content on the conference scene?

28. February 2011

57 Comments

Share Two years ago, I had the wonderful opportunity to help Jason Falls put together the social media business track at BlogWorld in Vegas. It was my first BlogWorld and helping organize the track gave me a chance to get to better know Jason–and many of the speakers. Relationships I keep up to this day. [...]

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Are we more concerned with industry awards than results?

24. February 2011

6 Comments

Share Go ahead. Take a spin through your LinkedIn contacts sometime. Look at people’s summaries and descriptions. What do you see? Is the focus on results people have achieved on behalf of clients and organizations? Or, is the spotlight on awards and self-recognition? Visit your favorite agency’s Web site. Sift through the biographies. What do [...]

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Business Book Review: Now Revolution

23. February 2011

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Share As some of you know, one of my New Year’s Resolutions was to read 26 books in 2011. I’m happy to report I’m already four books in. Number four was a rather brisk, but enjoyable read by two folks I love reading regularly: Jay Baer and Amber Naslund. The book reads a lot like [...]

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Business Book Reviews: The Facebook Effect

16. February 2011

3 Comments

Share I want to take a little different tack with my review of The Facebook Effect. While I thoroughly enjoyed the book (much different and more in-depth than the movie, The Social Network–which I also loved), I thought a number of the quotes in the book illustrated for me nicely some important lessons and insights [...]

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Can Facebook serve as your restaurant’s primary Web site?

11. February 2011

44 Comments

Share Lately, I’ve been noticing an interesting trend among local restaurants and haunts across the Twin Cities: They’re trading in their Web site for a Facebook page. In some cases, these restaurants aren’t even bothering with a site–they’re going straight to Facebook. The benefits of this strategy are clear: * Easy to set up (it [...]

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HAPPO Hour: The first-ever face-to-face HAPPO event

8. February 2011

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Share 12 months ago, a number of PR bloggers started a movement: Help a PR Pro Out. Our first event (last Feb.) resulted in more than 250 blog posts and 10,000 social mentions. Since then, we’ve had two additional Twitter chats, watched a steady stream of HAPPO tweets sharing jobs every day and witnessed a [...]

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Do communicators have a responsibility to calm rhetoric?

4. February 2011

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Share The following is a guest post from my friend, Mary Barber, whom I commiserate about all things PR and PRSA from time to time. We got to talking on the back channel about the Kenneth Cole situation yesterday–this post is an outcome of that conversation. Early Thursday morning (for me anyway in Alaska), an [...]

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Is the press release *really* dead?

2. February 2011

46 Comments

Share According to Forbes reporter and blogger, Aaron Perlut, the answer to that seemingly ever-present question is “yes.” He even says so in the very first line of his recent post on Forbes.com: “News releases, in most cases, are a worthless bother.” Perlut goes on: “The traditional news release is a dreadful animal–read by few–and [...]

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