Is there a void of advanced social media content on the conference scene?

Two years ago, I had the wonderful opportunity to help Jason Falls put together the social media business track at BlogWorld in Vegas. It was my first BlogWorld and helping organize the track gave me a chance to get to better know Jason–and many of the speakers. Relationships I keep up to this day.

Last year, I had the opportunity to lead the track along with my friend Chuck Hemann. With help from an advisory board and the BlogWorld conference team, we put together a pretty solid track of topics and speakers that included folks like Todd Defren, Dave Fleet, Jay Baer, David Griner and Shel Holtz, just to name a few.

However, as much positive feedback as we got about the track, we also received some constructive comments. One of those concerns was that we lacked more “advanced content.”

That got me thinking–is there a void of advanced social media content when it comes to the conference scene? And, what does this “advanced content” look like anyway?

For me, advanced content comes down to more of the nitty-gritty details. The innovative strategies and ideas around how to use the tools to achieve success for our clients/organizations.

Last year at BlogWorld, one of the best sessions I sat in on was Maggie Fox’s presentation on the combination of earned and paid social media. In my view, Maggie’s session was definitely “advanced content.” She talked about approaches using tools like Digg, StumbleUpon and Outbrain I hadn’t heard of anyone implementing before. And, she had research and data to back it up. She had examples. She had results.

What do you think? What does advanced content look like in today’s conference environment? What would you like to see? I’d love to hear your thoughts as we think about what this might look like at BlogWorld in New York City and Los Angeles this year.

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58 comments on “Is there a void of advanced social media content on the conference scene?

  1. Where did you send that idea exactly Ari? to

  2. Looks like you have plenty of comments, Arik, but I wanted to plug MarketingProfs’ SocialTech conference last October in San Jose. I didn’t hear too much B.S., lots of good, hard-nosed case studies and even some social geniuses from Google, Lithium, IDC, etc. that focused on the science of social media relationship analysis.

  3. Ari Herzog says:

    Affirmative, Deb. You told me the email address via a tweet, so I sent it to you on Feb 14 with a follow-up a week later to confirm you received it.

  4. Cam says:

    Nice post, Arik. I stopped going to the “social” events because it seemed the same ideas, comments and material were being regurgitated over and over.

    The other thing that drove me away was a lot of social media types wanting to be the expert without doing any real work other than hosting their own Facebook page (Present company excluded. You and your blog readers are like a who’s who of social media types that are actually participating and contributing to the industry.)

    Clearly, businesses need help understanding how communications have changed. But is there really “advanced content?” Participate. Be human. Be open. Try.

  5. Carri Bugbee says:

    With regards to Old Spice, I think it’s safe to say W+K rarely works with any clients that won’t give them creative license to do what they want. That’s their stock-in-trade as an agency (as a W+K alumnus, I know this was in-bred to everything the agency stood for back in the day). I’d be interested to know what Dean McBeth (the digital strategist on that account) would say.

  6. Could not agree more. There are a TON of mainstream people out there who are still at the “Facebook 101” level for their business. I have two clients who asked for help getting more out of LinkedIn; yes, boring old LinkedIn. It’s not that they’re dumb, it’s just that a deep dive into social media hasn’t really made sense for their market until now.

  7. Curtman40 says:

    Content Marketing will be the key to socialization in the conferences, that is what will be connecting people together.