Archive | March, 2011
HAPPO Stories: Finding balance in a three-hour commute
Share Today I’m introducing a new series to my blog: HAPPO Stories. As most of you probably know, I’m heavily invested in HAPPO (Help a PR Pro Out). It represents something I care about deeply and really believe in (helping others and giving back to the PR industry). As HAPPO has evolved over the last [...]
Continue reading...Social Media Case Study: The Human Doing
29. March 2011
Share In the spirit of full disclosure, I want to start this post by saying my wife works for Blue Cross Blue Shield of Minnesota and this post in no way reflects her thoughts or opinions on the Do Campaign or her employer. Whew–glad we got that out of the way. But, that point is [...]
Continue reading...8 things I know now I wish I knew in college
25. March 2011
Share Last night, I was part of a Pro-Am Day-type event at my alma mater, Winona State University. Dubbed, The Real World, it’s become an annual event of sorts for me thanks to my friends at WSU–and a day I really look forward to each spring. As I talked to students during the event and [...]
Continue reading...7 ways to build a blog community from the ground up
23. March 2011
Share I’m often approached by clients thinking about starting a blog. One of the challenges of doing just that is building a readership. In other words, how do you get customers and potential customers to notice and read your blog? Now, when a client comes asking these types of questions, I’ll usually stop them and [...]
Continue reading...Blogger outreach lessons learned from recent pitches I’ve received
22. March 2011
Share Over the last year or so, I’ve received a number of pitches around my blog. Surprising to me, really. I guess I still think of this blog as a place where I merely share my thoughts on the digital marketing world around us. Seems odd to me that anyone would want to “target” me. [...]
Continue reading...Jerry Moore v. John Hoff: Legal consequences for bloggers
18. March 2011
Share For bloggers, legal matters are usually not an issue that’s top-of-mind. That’s because, for most, we just don’t write about anything that’s inflammatory enough to get someone’s undies in a bunch. Sure, some bloggers get fired up from time to time, but very few blogs attack specific people–at least to the level that requires [...]
Continue reading...Social media case study: MN brewer Surly galvanizes fans to build new brewery
14. March 2011
Share For those of you who live in Minnesota, you’ve undoubtedly heard of Surly beer by now. It’s become an iconic brand of sorts locally–and one of the better (in my opinion) craft beers in the state. Recently, Surly made some big news on Feb. 7. Since they’ve maxed out the existing brewery (which is [...]
Continue reading...APR vs. MBA: Which letters matter more?
11. March 2011
Share It’s a common debate among folks in the PR world: What makes more sense: obtaining my APR or getting an MBA? Before we get into this discussion, note that I earned my APR a number of years ago. I do not have my MBA (although I took one class at the University of St. [...]
Continue reading...3 non-profit social media case studies that deserve center stage
9. March 2011
Share Social media case studies. There’s a ton of them online (here’s one of the better case study aggregation posts, FYI). We hear an awful lot about case studies like Southwest Airlines, Dell and Comcast. Come to think of it, most of the case studies we hear about are retail or consumer-based in nature, aren’t [...]
Continue reading...My 10 PR dream jobs
7. March 2011
Share Dream jobs. Everyone has them. For some, that might mean serving as the press secretary at The White House. For others, it might be a communications director position with a favorite non-profit. Whatever the case, most of us have a few jobs we’d label as “dream jobs” that we tuck away and bring out [...]
Continue reading...PR job search strategies: 4 ways to stand out from the crowd
4. March 2011
Share Recently I had the opportunity to chat a bit with the owner of a local agency here in Minneapolis. We were talking about the challenges of finding the right talent–even in an economy where there still are great people looking for work. Specifically, we were talking about students and how we both hear the [...]
Continue reading...6 recent Facebook changes and what they mean for your brand
2. March 2011
Share If you’re responsible for managing a Facebook page on behalf of your organization or client, you know that staying on top of changes, updates and shifts in the platform can be difficult at best. As I sift through my reader each morning, I pay particular attention to my “Tools” tab where I follow a [...]
Continue reading...
- Second Annual PR Reader's Choice Blog Awards
- What's behind the Pinterest craze? 15 super-users share their thoughts
- The PR Reader's Choice Blog Award winners
- 29 terms we obvi need to totes elims from our lexi forevs
- The 13 most fascinating people (in digital PR/marketing) in 2012
- jayzombie: @rochoy @mikepreuss I'll take it....
- worldwideed: @arikhanson bunch of pop-ups attempting to use jav...
- rochoy: @jayzombie @MikePreuss you've officially lost all ...
- jayzombie: @MikePreuss @rochoy Needed something to keep me go...
- MikePreuss: @jayzombie @rochoy "Long Hair Inspiration" - That'...
Connect With Me
Find Me At
 |
 |
 |
 |
About Arik
Interested in working with me? Have a guest post idea? Want to collaborate on a project? Interested in assisting with HAPPO or the MN Blogger Conference? Drop me a note at arik (at) arikhanson (dot) com.
Recognition
Founder
 |
 |
 |
 |
Featured In
© 2012 Communications Conversations. Powered by WordPress.
31. March 2011
0 Comments