Archive | April, 2011
Communicating in multiple languages on Facebook
Share For those of you who manage communities online on behalf of brands, the language issue has always been a big one. It just raises so many questions for brands: * How do I translate my posts and updates? * Do I create different accounts based on language? * How do I handle multiple languages [...]
Continue reading...How I plan to cut the cable cord
26. April 2011
Share Little different topic today–one that’s not all that related to the bulk of the posts on this blog. But, in some ways, it is. The way in which we consume media is changing–and that includes our time in front of the TV. A few months ago, I got the itch to start making the [...]
Continue reading...The power of a simple “thank you”
25. April 2011
Share Today, I want to share with you a guest post from someone who’s been instrumental to my growth–and to my confidence years ago as I was starting to find my rythym as a professional communicator. And, GASP! she’s not on Twitter. Deborah Ely-Lawrence was my manager when I was at RSM McGladrey for four-plus [...]
Continue reading...4 PR lessons I learned from Saved By the Bell
22. April 2011
Share It’s so retro to love Saved By The Bell these days. But, I was one of the true watchers and fans back in the 90s. I spent WAY too much of my college career soaking in Tiffani Amber-Thiessen and Lark Voorhies. The show was admittedly very campy, but it did tackle tough issues from [...]
Continue reading...Does what you wear really matter in the creative world?
20. April 2011
Share During the course of my 15-plus year career, I’ve worked in the following environments: * Conservative accounting and consulting firm * Conservative health care system. * Small, boutique PR firm * Mid-sized media company * Small not-for-profit * Small, private, family-owned business Each environment required its own distinct dress code. At the PR firm, [...]
Continue reading...7 Minnesota Millennial PR pros with very bright futures
18. April 2011
Share Let’s be honest: Millennials have a pretty bad rep. Some of it is earned–I see the same thing everyone else does with this group. A bit of the entitlement attitude. And unrealistic expectations when it comes to salary and climbing the ladder. But, you know what? There are a whole lot of stars in [...]
Continue reading...Do bloggers need to be active on Twitter to win?
15. April 2011
Share Do bloggers really need to be active on Twitter to be successful in their blogging? It’s a question I posed on Twitter last week and it inspired some interesting conversation. First, I asked the following question: The only one anyone could think of was Seth Godin–and even that’s not entirely true. So, I posed [...]
Continue reading...13 ways to get your clients to think like a blogger
13. April 2011
Share In the past few weeks, I’ve had numerous conversations with colleagues, partners and in some cases, clients, about blogging and the challenges of keeping a blog up and running. Most of those conversations come down to one thing: Content. Do you have enough to say to sustain a blog? Do you have strong enough [...]
Continue reading...Are free social media events devalued?
11. April 2011
Share As an event organizer (on the verge of organizing the second Minnesota Blogger Conference and knee-deep in BlogWorld planning at the moment), I’m highly sensitive to the debate among attendees and planners around the paid vs. free event models. Recently, this issue came to the forefront locally here in Minneapolis around the wildly popular [...]
Continue reading...5 Facebook Insights metrics to track–and why
8. April 2011
Share By now, if you work in the digital arena, you’ve most likely taken a glimpse at Facebook Insights. After all, many people have responsibility for managing online communities, like Facebook, and need to track metrics and report back to management on a semi-regular basis. Admittedly, Facebook doesn’t offer the most comprehensive suite of data [...]
Continue reading...4 ways to leave your next job on the right note
7. April 2011
Share We talk so much about “getting” a job–heck, our HAPPO initiative was partly developed as a way to help those around us find a job. But, we so rarely talk about the best way to leave a job. Yet, it’s something 99.99995 % of us will do at one point or another in our [...]
Continue reading...11 tips to “pitching” bloggers
5. April 2011
Share Yesterday, I spent an hour over at the University of St. Thomas speaking to students (courtesy of Betsy Anderson) about blogger outreach and how it fits into the marketing and communications mix for brands. The presentation below sums up 11 tips for brands to consider when exploring and organizing a blogger outreach campaign. I [...]
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Interested in working with me? Have a guest post idea? Want to collaborate on a project? Interested in assisting with HAPPO or the MN Blogger Conference? Drop me a note at arik (at) arikhanson (dot) com.
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28. April 2011
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