Do bloggers need to be active on Twitter to win?

Do bloggers really need to be active on Twitter to be successful in their blogging?

It’s a question I posed on Twitter last week and it inspired some interesting conversation.

First, I asked the following question:

The only one anyone could think of was Seth Godin–and even that’s not entirely true. So, I posed the following question as a follow-up:

I posed this question partly out of professional curiousity, and partly because I have a client in this situation right now (they’re going to start blogging, but won’t be active on any other social profiles to share content).

So, since there is seemingly very few, if any, PR/social media/marketing bloggers that aren’t also on Twitter and Facebook, it seems like I answered my own question–at least within our industry.

But what about other industries? Just because you blog, does it mean you need to be on Twitter?

The advantages of doing both are many:

* Opportunity to share your content with a wider audience.

* Opportunity to grow your blog community by meeting other bloggers through Twitter.

* Opportunity to lurk for blog and content ideas.

* Opportunity to follow industry conversations–also good for blog ideas.

All great, but again, does it mean you have to do both?

If you’re starting a blog from scratch, wouldn’t starting a Twitter account also make sense regardless of industry? Don’t you want to increase your chances for success?

Truth is, not everyone has the time to devote to the time-sucking Twitter black hole. Sure, you can schedule your tweets. You can pick certain times during the day and duck in, and duck out. But, those bloggers who flourish using Twitter do so because they are highly active on the platform–not because they schedule 3 tweets a day.

Where does that leave us? Do you need to be active on Twitter to succeed as a blogger? Do we have examples of bloggers or industries where people aren’t on Twitter? I’d love to hear your thoughts.

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14 comments on “Do bloggers need to be active on Twitter to win?

  1. An egg timer just won’t do but something is better than nothing. Those who are called on for all the obvious as well as not so obvious reasons, they all – we all should be doing whatever there is to do to just get it (the introduction, the self promotion, the product launch, whatever) done. Twitter is more interesting and probably more time consuming than Facebook but then, when you have millions of content sites to go through, it’s a matter of: You asked for it. You can always set your security setting on Twitter to “private” and start culling the crowd back. Be everywhere there is to be in cyberspace and with social media and meet the world, introduce yourself and promote your wonderful content and products. It’s the evolutionary thing to do, I have been told and it just makes good sense. If you can afford it and many people can, hire someone to do the PR and the postings and the clerical functions that are so time consuming but if you cannnot and you are independent, don’t hesitate get started and enjoy. I will dare say, whatever your age, if you are young enough to be a part of this world invest in social media, blogging, (not texting, I think that’s a brain washed waste of time), writing, sharing, communicating and be a part of this exciting and wonderful global community. Please visit and follow my blogs on astrology, health and nutrition and special effects photography. I built them just for you!

  2. David Spinks says:

    Great question… unfortunately, I think the only answers we’ll get are “it depends”.

    In the PR/social media industry, there is no excuse for not also being on twitter. As you and I both know, it can do wonders for building an audience around your blog.

    For other industries, it’s hard to say… Is there audience on twitter? What does their audience do on twitter? Are they looking for content? Do they share articles?

    I think in the end, what we’re getting at is there is value in building a community around your blog. Just posting your content won’t do anything if there aren’t people actually reading and sharing it. Same goes on twitter.

    You can use twitter (and other networks) to build a community around your blog. Do you have to? No… you can succeed without it. Bloggers did it for a long time before twitter existed. But it certainly doesn’t hurt.

  3. We have a client who blogs and isn’t on any of the social platforms. Well, I take that back. He belongs to a few groups on LinkedIn so he gets some traffic from that. And he belongs to an industry list serve so we get some traffic from that. But, all-in-all, he has about 2,000 visitors per month, which steadily increases. And it gets him speaking engagements and board assignments, which is why he started the blog. So, unless you want to be in the AdAge Top 20 (cough, me!), I don’t think it’s necessary to use the social platforms.

  4. Arik Hanson says:

    I think that will be very similar to what my client will end up doing–with similar goals (awareness as well). It’s merely a thought leadership platform for them and a tool to help them build awareness and gain speaking engagement and the like.

  5. I think it depends on the goals of the blog. If a company or person is blogging to build community and a social environment, then I think its important to be present on other platforms because you need to be engaging in the trenches to build a true community.

    On the other side, if you’re blogging just to update your following on current events or just to express your thoughts/views, engaging outside of the blog may not be that necessary.

  6. Becky Johns says:

    There are a lot of fashion bloggers out there who spend a lot of time on their blogs and a lot less time on twitter. Tons of style blogs basically built to just show off what the person wears, how they style different pieces and most posts are based on photos of the outfits. My friend Andrea is a style blogger ( and I take most of her photos for her. I’m learning more about the style blogger world and have found it’s much less social-centric than the blogging world I exist in. Almost all her posts get tons of comments, brands give her free products, she has no trouble securing sponsorships and advertisers and she has a very loyal and dedicated following. She’s also quite often featured on websites and promotions brands and fashion magazines run with style bloggers. Definitely its own little niche. There are a lot of bloggers, like her in cities all over the world posting photos of their outfits and making a lot of money doing it.

  7. Sherpoland says:

    As a newbie to Twitter and blogging, I find being on Twitter and Facebook helps in stimulating my thoughts about what to write. It also helps to look at the blogs of others as a template, but in the end you adopt your own style.
    I do agree with Harrison though, that it depends on the goals of the blog, and what the intent of it is.

  8. Sherpoland says:

    I have to agree. Some of the businesses that I follow do have a blog, but they just use Facebook and Twitter as a bulletin board to post announcements about upcoming events and volunteer work, they are not using them to build a blog following.

  9. buy thesis says:

    thanks for the topic. very interesting. there are some points that i never paid attention on. so now i will) thanks!

  10. KamalKs says: