Archive | May, 2011
8 takeaways from 4 fantastic sessions I attended at BlogWorld
Share Last week, I was in New York City for BlogWorld (disclosure: I co-organize the Social Media Business Summit track at BlogWorld). It was my first time in New York City, so for me, this particular trip was as much about the landscape and environment as it was about the content and the conference. [...]
Continue reading...5 ways to maximize your PR networking time
26. May 2011
Share People frequently ask me: How did you build your “network?” It’s a pretty easy answer really: A LOT of hard work. OK, so meeting up with people, talking and doing a little research here and there isn’t exactly hard labor, but it takes time. Lots of time. And, that’s hard work. It’s really [...]
Continue reading...Media training basics must include common sense
23. May 2011
Share Today’s guest post comes from friend and Michigan-based colleague, Ari Adler. I’ve gotten to know Ari a bit over the last few years through our affiliation with Ragan and through Twitter. Ari is currently the Press Secretary at Office of Michigan House Speaker Jase Bolger and the president-elect for Central Michigan PRSA. Today, Ari [...]
Continue reading...9 online resources for those looking to break into PR
17. May 2011
Share Last week TJ Dietderich, of PR Breakfast Club fame, posed a simple question to me: I get a lot of questions from friends looking to switch to PR as a career. What are the best online resources to send them to? Good question, right? A number of blogs and Web sites came to mind immediately, [...]
Continue reading...7 Twitter myths busted
16. May 2011
Share Today’s guest post comes from Tom Pick, a marketing consultant based right here in the Twin Cities. Sadly, Tom and I have never met face-to-face. We live in the same damn town and we talk more on Twitter than we do in real life–how’s that for “social” media? I’m sure we’ll rectify that soon, [...]
Continue reading...4 tips to writing better headlines
12. May 2011
Share The following was originally posted on the PRevolution blog on Thursday, May 5. We hear it all the time. The number one skill PR and marketing pros need to succeed: Writing skills. I’ll take that one step further. In today’s world of 140 character messages, Facebook updates that have shelf-lives of 80 minutes and [...]
Continue reading...What’s the one iPhone app you can’t live without?
10. May 2011
Share For the last two years, I’ve been a Droid owner. I bought the original Droid the day it came out. It was a thing of beauty–at the time. But, over time a number of things started to really bug me about the phone. The battery case kept falling apart (I wasn’t the only one [...]
Continue reading...Social media case study: Stone Brewing
9. May 2011
Share As we put the finishing touches on the Social Media Business Summit track at BlogWorld this year, we really wanted to get a micro-brewery on a small business case study panel. OK, fine, I wanted to get a micro-brewery on the panel. So, I set out to dig in to some of the micros [...]
Continue reading...How to Conduct a Comprehensive Social Media Audit
5. May 2011
Share Nikki Stephan is one of those younger folks I wish I would have been more like when I was her age. She’s smart. Busts her tail. And, she’s not afraid to share her opinions. Which, is what she’s doing here today. I’ll let Nikki’s words do the talking… I’ve been mulling over this guest [...]
Continue reading...Help me write my first book
4. May 2011
Share About a week ago, I was approached by an editor with a major publishing house here in the U.S. He was commenting on my Saved By the Bell post from two weeks ago. “Great post,” he said. “Ever think about writing a book?” Those words stopped me. Now, I consider myself a writer. No [...]
Continue reading...5 tips to a killer Ignite presentation
2. May 2011
Share Two weeks ago, I attended one of my favorite local events of the year: Ignite. In case you’re not familiar, Ignite is a worldwide phenomenon. What started as a relatively small event in Seattle in 2006, has now grown into 200-plus events around the globe. Our version in Minneapolis has been around for three [...]
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31. May 2011
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