About a week ago, I was approached by an editor with a major publishing house here in the U.S. He was commenting on my Saved By the Bell post from two weeks ago. “Great post,” he said. “Ever think about writing a book?”
Those words stopped me.
Now, I consider myself a writer. No question. First and foremost, I’ve always considered myself a writer. A thinker. But, to write a book? That’s a whole different can or worms. And something I never thought I’d even remotely have the chance to do (even with self-publishing).
The bigger question: What would I write about? Rephrase: What would I write about that would inspire even ONE person in a bookstore to pick the book off the shelf and say, “I just HAVE to read this.”
I’m still struggling to come up with the answer to that question. Which is why I’m writing this post.
I need your help.
If you’re a regular or sporadic reader of this blog, or if you’re someone that knows me personally, what topics would you like to hear about from me? Moreover, what topics do you believe I’m qualified to talk about?
There’s no shortage of book selections in the PR/marketing/social media world right now (my favorites lately have been The Now Revolution and Switch, even though it’s not technically a marketing book), which is why if I did do this, I’d want it to be something that’s unique. Different. And substantial. Something that really hasn’t been talked about or written before (at least not ad naseum). After all, there is no shortage of people who are smarter than me who can write on the exact same topics I’d most likely write about.
I have a few ideas of my own, obviously, but your input and feedback would mean a lot to me. Please share your thoughts in the comments–who knows, I may end up asking you to write the damn thing with me
Or, I may just decide I don’t have enough to say.
Note: Photo courtesy of brody4 via FlickR Creative Commons.
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i would love to write a book on my life, very interesting reading. some of the things that happened to us as children are unbeleivable, my two sisters are very eager to help and gve their help.
karen
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LikeCan I also make a suggestion? I liked it when you talk about social media and its business and PR perspective.
Anyway, I am excited for that book to come into reality. I know that will be very soon.
Hats off to you,
Kira
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LikeMy suggestion to you is go read the manifesto, "Do the Work". It's a great piece about writing and attacking large projects head on, which is why I've been doing so much with B2B Voices.
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LikeExcellent. Looking on Amazon right now. Was just looking for a new book to dig in to. Nice timing.
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LikeHi Arik,
Great to know your thinking of writing a book. Congrats While I've only been following your posts for a year I really feel you can share a lot around PR. While there are a lot that's been said, the PR industry has gone through a change - not just because of Social Media but markets have changed, media, consumers etc have all changed. I haven't seen any contemporary look at PR in a holistic manner from presentations , pitches, press releases, social media, media relations , blogger relations etc etc the list goes on. I guess Communications Conversations has covered a lot of these over the year I've been reading ( and more in the past :) ) and your experience in present day PR could really come together in a book on New Age PR. Anyways that's my 2 cents. Look forward to your book, in the end I'm sure it will be a great read with some good learnings.
Regards,
Shane
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LikeWow...well let me first say Congratulations! Then...thanks for asking! I'll give it some thought. I guess what I've liked about your advice is, to use Randy's [Jackson's] phrase, you always put priority on Keeping it Real. In social media, you don't force people or impose structures on them..but find where they're already present, where they're already going, meet them there, and get behind them. Make it easier, more fun, or more valuable--but don't try to force them into YOUR mold.
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LikeThanks for the comment, Holly. Coming from a client and friend, that means a lot.
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LikeArik very exciting! One of the most important stories I think you have already written (though perhaps yet put in writing... well in book form, anyway) is the story of how to use conversation to build relationships and community that yields business results. Communications Conversations... Lots of people talk, but you understand the art of conversation and how to evoke interest and passion and create tight-knit communities. The age of "broadcast" (one way) communication is over. And those who are looking to communicate must understand the art of conversation and how to inspire a community to champion your messages... Just a thought. Cannot wait to buy the book, but I do want a signed copy :)
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LikeThanks for the input, Valerie. I know I can always count on your for ideas. And, if (and that's a big if) I write a book, you will be among the first to get a copy.
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LikeHow very exciting, Arik! I'm confident you'll develop an idea that really needs exploring, and write a smashing book. Congratulations to you. Can I shake the author-to-be's hand next week at Confab?
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LikeAbsolutely. Send me a note and we'll definitely find time.
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LikeArik,
I'd like to echo Heather's recommendation in connecting your ideas to students and young pros. You are a great example of someone who remembers where he came from. You recently highlighted up-and-coming Minnesota professionals. I'm sure there's plenty of seasoned pros you could have applauded on their achievements, but instead you chose to create excitement for what this group has ahead of them.
I know what it feels like to be included on such a list and I can say when you're just starting out in the industry, it's refreshing and reassuring to know you're working your way along the right path. A lot of your insights relate to paying it forward, which is the basis of HAPPO, right? These are lessons people can learn from both professionally and personally. Look forward to hearing more!
-Stephanie@StephanieFlo
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LikeThanks for the idea and the comment, Stephanie. I'm thinking about a few different HAPPO-related ideas. I try to do my part to "pay it forward." That's something I believe pretty strongly in. I guess that comes across...
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LikeGood for you Arik! Rock it.
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LikeI agree with a lot of the other comments here, Arik. In reading your blog and getting to know you, I find I learn a lot about influencer outreach, community building and building relationships for PR. There are some books out there on related topics, but there doesn't seem to be any that focus like a laser on just those aspects.
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LikeThanks for the comment, Josh. I'm giving those some thought.
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LikePinging off of Krista's comment, I think a book about what it takes to go from student to running your own practice. I frequently include your posts in my #PRintern | #EntryPR LinkedIn group because of their value to young readers...and while this would certainly be a niche book, I think it's one that would be extremely beneficial. You could tell not only your own story, but also the stories of many other successful communicators who got where they are today. And perhaps it doesn't have to be as niche as this comment suggests...books about taking your career from college student to highly successful professional in general are sorely needed. Our young pros need idols/heroes!
P.S. I'd be happy to contribute to such a book. ;)
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LikeLike the idea, Heather. And thank you for sharing my posts regularly. You've been a huge part of the HAPPO community since its inception. I like the idea of a book about personal and professional growth--I certainly have a lot of passion around that. Thanks for the input!
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LikeHello again! Saw this article and thought of you: http://www.contentmarketinginstitute.com/2011/05/w...
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LikeThanks, Heather!
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LikeArik,
I'd like to bring up what Krista mentioned with HAPPO. The initiative brought together PR pros from around the country to help fellow pros out. We hear all about the "me, me, me" mentality. But what about the "we" mentality. Think about what we can do collectively to move the industry and ourselves forward by working together.
Just some thoughts...
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LikeTitle idea: "The We Mentality." Great idea, Jason. Yeah, I had a few ideas around HAPPO. I certainly have a lot of energy around that concept, and it's a topic that's off the beaten path a bit. And, I like the "me, me, me" to "we, we, we" angle.
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LikeI'll be happy with a co-author title. ;-) Excited for your opportunity, Arik. Full steam ahead!
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LikeI agree with Jason, there's no need for another social media or PR book chock-full of catch phrases and buzz words. But rather, maybe you can tell your story about building an online community and vicariously touch on social media that way? I like that you are active in community building, like founding HAPPO and creating a movement around that. I'd be more interested in reading what it was like for you, as a person and professional, to go through the early stages, build your credibility, and eventually get to where you are today. I think that is a good inspirational story that can also demonstrate how community building is effective. Just my two cents :)
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LikeThanks for the input, Krista. And, for the kind words. I like the idea--just need to think more about how it would translate to book format. You and Jay have me thinking on that now...
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LikeTruthfully, I'd love to hear about the struggles, triumphs and personal stories that come with being a dedicated family man while also trying to start your own business. What is that like, how has your family had to adjust, do you worry about the long term effects, or has being independent afforded you more opportunity to spend time with family? The posts that you've written that have been the most personal for me have been the most interesting/powerful. I think others might agree. Please, for the love of god, don't do another PR/SM book.
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LikeThanks for the input, Jay. That's an interesting angle that I hadn't considered. Do you think that's worthy of a book though? Agree on the PR/SM front--hence the need for a truly unique angle. I don't want to do this just to say I've written a book. I want something I can be proud of--something I can show my kids some day.
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LikeI think you can weave in PR and SM aspects, maybe how you even use them in every day life, outside of business to build relationships that you'll have for a long time, etc? I haven't seen anyone do a "social media for life" book just yet (though maybe I just missed it), perhaps you can weave the whole thing together that way? "Life lessons from starting a business during the SM revolution." Boom, done. :)
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LikeI agree with Jason on this angle. I'd totally read that book. I'd be really interested in something that provides your perspective on tangible steps and advice for starting a business, specifically a successful one that's based on PR/SM. What did you do on Day 1 of launching the business? How do you close the deal? How did you handle the financial uncertainty of stepping out on your own? What does a typical day look like? How did you know when it was time to quit the full time gig? What did you do part-time after work to set the stage for the business? If you combined your own stories plus interviews with others in the industry, you could have something unique and compelling, IMO.
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LikeGood input, Michelle. I really appreciate it. Giving more thought to that angle today--obviously, there's a need there.
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