We also use them for our presentations. Whether it’s a presentation for a local trade or professional organization, or an internal presentation within your company or agency, social media stats are useful “objects” we share, note and remember. I even made a post a few months ago that’s been among my most “popular” this year featuring 16 social media statistics that you may have not heard.
Today, I wanted to share a few more statistics I’ve stumbled on lately in my research and reading. I thought these data points were interesting for various reasons–and, if you’re like me, they may be worth noting for use in future presentations.
Source: Dan Zarrella, HubSpot
Source: David Griner, Luckie & Co.
Source: Tom Webster, The Social Habit
Source: Blogging, April 2011, B2B Social Media Guide
* From 2008 to 2010 the percentage of people using social networking sites fell for 18-22 year-olds by 12% (from 28% in 2008 to 16% in 2010) and for 23-35 year-olds by 8% (from 40% in 2008 to 32% in 2010)
* Meanwhile, social networking usage grew for 36-49 year-olds by 4% (from 22% in 2008 to 26% in 2010) and for 50-65 year-olds by 11% (from 9% in 2008 to 20% in 2010)
Source: Pew Internet and American Life Project, Social networking sites and our lives, June 16, 2011