People are crazy about social media statistics. It seems like research, PR and publishing firms
are coming out with new studies virtually every week. These stats often blow our minds–and we often use them to fuel blog posts, Facebook updates and tweets.
We also use them for our presentations. Whether it’s a presentation for a local trade or professional organization, or an internal presentation within your company or agency, social media stats are useful “objects” we share, note and remember. I even made a post a few months ago that’s been among my most “popular” this year featuring 16 social media statistics that you may have not heard.
Today, I wanted to share a few more statistics I’ve stumbled on lately in my research and reading. I thought these data points were interesting for various reasons–and, if you’re like me, they may be worth noting for use in future presentations.
* 33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone.
* Among mass consumers, 55% said they would consider using Facebook Places while only 6% said they would consider using Foursquare.
* Among early adopters, 90% said they would consider using Facebook Places while only 22% said they would consider using Foursquare.
* Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+ and used by 4% of Americans 12+.
* Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
* Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
* Fifty-seven million people read and follow blogs.
* More than 12 million adults currently maintain a blog.
* Approximately 20,000 users contribute more than half all Twitter content, which is .01 percent of total users
Source: Blogging, April 2011, B2B Social Media Guide
* How social networking site use breaks down: 92 percent on Facebook, 29 percent use MySpace, 18 percent use LinkedIn, 13 percent use Twitter
* On Facebook on an average day, 22 percent of users comment on another’s post or status, 20 percent on photos, 26 percent “Like” another’s content
* Nearly twice as many men use LinkedIn (63 percent compared to 37 percent with women). All other social networking sites have significantly more female users than male users
* From 2008 to 2010 the percentage of people using social networking sites fell for 18-22 year-olds by 12% (from 28% in 2008 to 16% in 2010) and for 23-35 year-olds by 8% (from 40% in 2008 to 32% in 2010)
* Meanwhile, social networking usage grew for 36-49 year-olds by 4% (from 22% in 2008 to 26% in 2010) and for 50-65 year-olds by 11% (from 9% in 2008 to 20% in 2010)
Source: Pew Internet and American Life Project, Social networking sites and our lives, June 16, 2011
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