Archive | July, 2011
17 amateur and brand Instagrammers worth following
Share Lists of people to follow on Twitter have become cliche. They’re everywhere. They were great a few years ago when you were really trying to figure out who to follow. Today? Those posts get washed out in the sea of noise (and this coming from a huge list guy). But my new social [...]
Continue reading...Why 54% of companies are still blocking social media–and why they should stop
25. July 2011
Share Today is Monday, July 25. It’s the age of the Internet, right? News breaks on Twitter–not network TV–these days. Video chat functionality on Facebook, Google and our phones is making it ultra-easy to chat with friends, in real-time, face-to-face. No matter where you are. The speed of information is moving so fast millennials [...]
Continue reading...4 lessons from the recent LOFT Facebook promotion
21. July 2011
Share Running a Facebook promotion. It’s a tactic many brands have tried in the last year. Some more successful than others (great primer here, in case you’re interested). But, we know that a large segment of the Facebook population is following brands because they want deals and special offers–so, it makes sense to give it [...]
Continue reading...Has targeting mommy bloggers become cliche?
20. July 2011
Share OK, I don’t usually use this space to rant. But today, I just need to something off my chest. Targeting “mommy bloggers” has officially become cliche. There, I said it. Man, I feel better. What do I mean by that statement? I had a conversation recently with a friend of mine and great [...]
Continue reading...Facebook Comments: A game-changer for mainstream media?
18. July 2011
Share If you’ve ever read a mainstream media outlet online, you know one thing’s for certain: You’re going to get a healthy dose of extreme remarks and opinions in the comment section of the article. Why? Because most mainstream media outlets don’t use comment platforms that demand you use your real identity. So, we [...]
Continue reading...Tomorrow’s PR pro: Media producer
15. July 2011
Share In conversations with a number of colleagues and partners across the Twin Cities recently, I’ve noticed an interesting subplot emerging in a number of conversations on the hiring front. Employers are looking for a new kind of PR candidate: media producers. Huh? Think about it. What’s the one thing most companies will need [...]
Continue reading...Introducing The HAPPO Report
13. July 2011
Share A year-and-a-half ago my friend Valerie Simon and I started the HAPPO “movement” (for lack of a better term) along with 35-plus PR bloggers across the country. In that time, we’ve hosted a handful of HAPPO Twitter chats and even organized the first-ever live “HAPPO Hour” event in 10 different markets across the country. [...]
Continue reading...8 things I wish more people knew about me
11. July 2011
Share Last week I read a post by Amber Naslund titled “What I wish more people knew about me.” After reading the post, I tweeted the following: The reasons I read Amber’s blog (and her former blog) might be a bit different from others. I read Amber for two reasons: 1) I love her writing [...]
Continue reading...Do blog commenting systems matter?
8. July 2011
Share A few weeks ago, I started the nomination process for the annual PR Reader’s Choice Awards. The following week, I tallied up the nominations–significantly fewer than the year before. Hmm…I wondered what was at the root of that issue. Maybe people are bored with list posts. Maybe people are bored with public recognition [...]
Continue reading...The PR Reader’s Choice Blog Award winners
5. July 2011
Share Before we get to the official announcement today, I want to publicly thank a few folks who wrote recommendations for the winners this year: Jay Baer (former winner), Jodi Echakowitz, Abbie Fink, Marcus Sheridan, Ingrid Abboud and Ken Mueller. Thank you all for taking the time to write the thoughtful recommendations below. I [...]
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- Second Annual PR Reader's Choice Blog Awards
- What's behind the Pinterest craze? 15 super-users share their thoughts
- The PR Reader's Choice Blog Award winners
- 29 terms we obvi need to totes elims from our lexi forevs
- The 13 most fascinating people (in digital PR/marketing) in 2012
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- rochoy: @jayzombie @MikePreuss you've officially lost all ...
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29. July 2011
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