Archive | August, 2011
9 Ways to Sneak Your Website Address into Media Stories
Share It’s a common lament from people who work hard to generate free publicity in print and online versions of newspapers and magazines, or in blogs and ezines. “The Daily Tattler finally wrote about me, but they never printed my website address!” If readers care enough to learn more about you, they’ll Google your name. [...]
Continue reading...Will Instagram Be The Next Flickr?
23. August 2011
Share I have a small confession. I’m a bit of a wannabe photog. My latest platform of choice is Instagram. Now if you haven’t heard of it, it’s a photo-creating and sharing iphone app that is taking the early adopter circuit by storm. While Instagram has only been around for about nine months, it [...]
Continue reading...Who’s still on Twitter in PR–and why
19. August 2011
Share I had a sad realization a while back. Twitter’s just not the same anymore. It’s not the same exciting place it was 2-3 years ago. Today’s Twitter is more crowded. More SPAM-filled. And full of a different crowd than when I was spending more time on the platform a couple years back. Friend [...]
Continue reading...Have relationships trumped skills in the PR job search?
17. August 2011
Share I had a very interesting discussion on Twitter last week that was spurred by one tweet: My opinion: As I said at last Thursday’s night’s pre-Alphabet Bash prezo, I believe relationships have officially trumped skills when it comes to the job search. In fact, during our Twitter conversation, I thought Danny Olson said it [...]
Continue reading...4 ways to make your blog content work harder
15. August 2011
Share Blogging for business. It’s picking up steam. A full 65 percent of companies now have a blog. According to Hubspot’s 2011 State of Inbound Marketing Report that’s up 17% from just two years ago. But, with that commitment comes a major commitment in resources–both staff time and money. With big investments come big [...]
Continue reading...10 tips to help you expand your PR network
12. August 2011
Share Thursday night here in Minneapolis one of my favorite events of the year took place: The Alphabet Bash. It’s one gigantic networking party with folks from PRSA, IABC, AdFed, MIMA and a host of other professional organizations here in Minneapolis/St. Paul. It’s the one time of year when I reconnect with a lot of [...]
Continue reading...An Instagram day in the life…
11. August 2011
Share If you’re a regular reader of my blog (or follow me on Twitter or Facebook) you know I’m a huge fan and borderline addicted (who am I kidding?) to Instagram. It’s become my go-to network for enjoyment and community lately. I even recently documented a bunch of my “must follows” in the PR/marketing world–and [...]
Continue reading...6 reasons to use WordPress as your non-profit’s Web platform
9. August 2011
Share One question/issue I continue to hear from non-profits and small businesses is this: I need a Web site (or update/revamp my existing Web site), but can’t afford one. Really? In the era of democratized and open source tools, creating a Web site is more affordable than ever. Many non-profits and small businesses are [...]
Continue reading...Does AP style matter in 140 characters?
4. August 2011
Share Today’s guest post comes from a woman (Whitney Jones) who pitched me this idea out of the blue. It was actually one of the better guest post pitches I’ve received of late. The topic of style guidelines and social media content is an interesting discussion point and a topic I’ve actually been meaning [...]
Continue reading...8 questions on every PR job-seeker’s mind
1. August 2011
Share Last Thursday I had the honor and privilege to sit on a panel at a local Minnesota PRSA event around networking and the job search. Sitting on the panel with me were friends and colleagues Anna Liewicki-Long, Gillian Gabriel and Paul Macabbee. The panel focused on questions around the job search. We tackled [...]
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25. August 2011
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