Archive | September, 2011

11 infographics to use in your next social media presentation

28. September 2011

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Share Presentations are simply a way of life in our line of work. Whether that means a presentation at your team meeting next Wed. Or, a presentation at your industry conference this winter. Or, a presentation to your colleagues about a new trend. Presentations are a key component of how we communicate on a daily [...]

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The pros and cons of the solo PR life

20. September 2011

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Share   On Oct. 1, I’ll have officially been a small business owner and solo digital marketing and PR consultant for two years. Hard to believe. That went fast. Really fast. And, in those two years, I’ve learned a TON. I’ve had incredible opportunities to work with smart people. I’ve had a lot of fun. [...]

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Is crying OK in the PR workplace?

15. September 2011

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Share   Emotion. It’s a powerful thing. And, if often gets the best of the best of us. At home. On the playing field. And sometimes, at work. But, is breaking down and shedding a tear acceptable in the PR workplace? You’ll get arguments both ways. In an industry dominated by women, we probably see [...]

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Social media case study: Ici et here

14. September 2011

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Share   The following is a guest post from Jackson Wightman, a communications consultant based in Montreal who I’ve gotten to know more recently. Jackson has worked extensively in the non-profit, food, green biz and retail sectors. He is also a Contributing Editor at PR Daily and co-owns FAIT ICI with girlfriend.  Under the banner of FAIT ICI, the [...]

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5 reasons the Minnesota blogging community rocks

12. September 2011

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Share     As those in Minnesota probably know, we held the second annual Minnesota Blogger Conference last Saturday at the Allina Commons in Minneapolis. More than 150 (not an official count yet) bloggers descended on the wonderful Allina campus for 7 hours of blogging, learning and networking. It was a blast. And, by most [...]

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12 must-read posts on QR codes for PR pros

9. September 2011

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Share   Nothing has been a hotter topic of discussion in online marketing circles in 2011 than QR codes. You literally can’t have a discussion with a marketer these days without the topic coming up. Personally, I’ve been awfully hesitant to recommend them to clients for various reasons. But, after a discussion at a local [...]

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5 reasons I’m stoked for the MN Blogger Conference

6. September 2011

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Share   Last year, I co-founded the MN Blogger Conference with friend and colleague, Missy Berggren. We had 150 people attend last year, and by all accounts, it was a smashing success. This year, we’ve planned a fantastic event for next Saturday at Allina Commons in Minneapolis with significant help from Beth Gabor, Bridget Nelson [...]

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How B2B firms can use LinkedIn to drive leads

2. September 2011

2 Comments

Share   What’s the one outcry we continue to hear from B2B businesses when it comes to social media marketing: How can we use these tools to drive real leads for our organization? And, it’s a fair question. When it comes to time spent on platforms like blogs, Facebook and Twitter, it can get tough [...]

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