Archive | October, 2011

PR Rock Stars: Heather Whaling

26. October 2011

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Share I met Heather Whaling a few years ago. The first thing that I like about her: The Twitter handle (@prtini). But, what has tied Heather and I together is the fact that we both started our businesses at roughly the same time. We’ve shared resources. Advice. And most importantly, just been sounding boards for [...]

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5 tips for “pitching” infographics

20. October 2011

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Share In case you haven’t noticed, infographics are exploding across the Web. And, more importantly, they’re increasingly seen as a valuable tool in a PR professional’s toolbox. But, how exactly do you use an infographic as a tool to achieve your company’s goals and objectives? There are numerous ways to use these handy little graphics, [...]

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4 not-so-talked-about ways to “cover” your events with social media

18. October 2011

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Share   For most PR pros, promoting events through the media is a core skill. Most of us, at one time or another, have had to pitch the media to “cover” our client’s events. And, that skill continues to be relevant today. But, with tools like blogs, smart phones and online video and photo-sharing tools, [...]

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What to do when your Gmail account gets hacked

14. October 2011

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Share   As many friends, family and business colleagues and clients are painfully aware of by now, my Gmail account was hacked a few weeks ago. In a matter of minutes, some yahoo had hacked into my account, locked me out and was sending the wildly creative “I’m in Spain and I need you to [...]

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10 tips to bolster your influencer outreach programs

13. October 2011

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Share Yesterday, friend and fellow blogger, Greg Swan and I co-presented at the wonderful MIMA Summit in Minneapolis. Our topic? Influencer outreach and tips and best practices for brands considering integrating this discipline into their marketing efforts. I’ve written about this topic many times in the past, but today really just wanted to share the deck from [...]

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12 tips for CEOs who are considering starting a blog

11. October 2011

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Share Received a good (and common) question from a former client last week: My CEO is thinking of blogging. What tips and advice do you have for him? And, what examples of other CEO blogs would you recommend he follow? Last I checked, there were more than 150 CEO bloggers (and that’s probably a dated [...]

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PR Rock Stars: Lauren Melcher

7. October 2011

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Share I met Lauren Melcher earlier this summer. After a random inquiry, we met up for coffee. I was impressed immediately. This woman was not only holding down a full-time agency job, she was planning the largest creative event in our state (and arguably the Upper Midwest): The MIMA Summit. Then, at a later meet-up [...]

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5 reasons I’m pumped for MIMA Summit

4. October 2011

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Share   Next Wed., Minnesota’s largest (arguably) creative event takes place downtown Minneapolis: The MIMA Summit. I’ve watched from afar as MIMA Summit has built a reputation as not only one of Minnesota’s best creative events–but one of the *nation’s* best creative events. That’s not me saying that–it’s a host of others. To date, the [...]

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Are bloggers over-reacting to the Ragu social media “crisis”?

3. October 2011

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Share In case you’ve been hiding under a rock for the last week (and apparently, I was until last Friday, because I hadn’t seen this until then), there was some controversy surrounding Ragu and Dad bloggers and other marketing bloggers online. As background, Ragu published the video below featuring three mommy bloggers talking about what [...]

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