Archive | November, 2011
What’s on your PR bucket list?
Share I saw a short message from friend Heather Whaling this past weekend. It read: Turns out that bucket list item was this (congratulations, Heather!): That got me thinking. I’ve had a personal “bucket list” for years. Among the items on that list: * Living in a small, quaint villa in St. John in the [...]
Continue reading...My QR code experiment: 9 brands at the Mall of America on Black Friday
29. November 2011
Share I’ve long been skeptical of the QR code madness among marketers. Sure, I’ve read all sorts of numbers around QR code adoption–good and bad. But many of the studies still pin *understanding* (not adoption) of QR codes in the 30 percent range. So, I tend to think, as a rule, QR codes are pretty [...]
Continue reading...Does the smiley face have a place in the PR workplace?
23. November 2011
Share Does this situation sound familiar? You’re writing an email to a colleague. In the note, you discuss business, of course. But, at the tail end you make a smart ass remark–and you feel the need to use, yes, the smiley face emoticon. What do you do? Emoticons like the smiley face have made tremendous [...]
Continue reading...Is blogger outreach turning into an SEO game full of annoying conference calls?
21. November 2011
Share OK, weird title, right? That’s because I’m taking a page out of my friend Greg Swan’s book today and running a bit of an experiment. You see, I probably get somewhere between 5-10 “pitches” a week for this blog. As someone who write about PR (and blogger outreach, specifically, at times) you’d think I’d [...]
Continue reading...PR Rock Stars: Bridget Nelson Monroe
18. November 2011
Share I met Bridget Monroe this summer for the first time at a coffee shop near my home. I had known “of” Bridget through my friends at Beehive PR (a firm I’ve worked for in the past), where she had worked for a spell in 2010-2011. Bridget was working for herself when I met her and [...]
Continue reading...The PR pro of the today: What do employers really want?
16. November 2011
Share Last week, I gave a presentation at a local conference for public school communicators and PR professionals named Minn SPRA. The topic they asked me to speak about? The PR Pro of Tomorrow–a topic I’ve talked about on this blog a few times before. I’ll be sharing that presentation in a future post, but [...]
Continue reading...How to merchandise your blog content: 4 tips for corporate bloggers
11. November 2011
Share When it comes to blogging, we put a whole lot of emphasis on creating content that gets clicked. And, eventually content that fosters loyalty (return visits), behavior change (digging deeper into the site) and action (purchase). We put time into developing editorial calendars, interviewing subject matter experts and taking photos for blog posts. [...]
Continue reading...4 key takeaways from BlogWorld LA
8. November 2011
Share Another BlogWorld in the books. Another crazy week. Another outstanding opportunity to learn from some of the better minds in digital marketing, blogging and social media. What did I take away? A few key themes emerged for me throughout the week. Ask better questions Tom Webster presented at BlogWorld NY in the spring and [...]
Continue reading...4 PR lessons you can learn from Cirque du Soleil
7. November 2011
Share Last week, while I was in LA for BlogWorld, I had the wonderful opportunity to attend Iris, Cirque du Soleil’s show at the Kodak Theater in Hollywood (disclosure: Cirque du Soleil provided me with two free tickets to this event). I’ve been to five previous Cirque shows (two in Vegas at previous BlogWorlds and [...]
Continue reading...Tale of the Tape: BlogWorld LA vs. BlogWorld Las Vegas
1. November 2011
Share If you’re a sports fan, you probably remember those Nick Bakay Tale of the Tape segments on ESPN where he’s pit one team, mascot, segment of fans against another in a “vs”-type scenario (here’s an example). It was 10 percent serious, and 90 percent comedy, but at the end of the segment he always [...]
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30. November 2011
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