Archive | December, 2011
Are we helping or hurting by blogging about PR flame-outs?
Share I realize the fact that I’m writing this post subverts my whole point, but I’m going to write it anyway because I think it’s an important conversation. By now, you’ve probably seen the recent PR flame-out between Ocean Marketing (i.e., Paul Christoforo) and a customer (“Dave”) on a number of blogs across the Web [...]
Continue reading...My version of the family holiday card
22. December 2011
Share Like most, this time of year, my “snail mail” inbox is filled with holiday cards from family and friends. Most of the photo variety. I actually love those cards because for many, it’s the one time of year, I get a snapshot with the whole family (kids included). Sure, Facebook keeps me updated, but [...]
Continue reading...5 Key Takeaways From Brands Rocking Instagram
20. December 2011
Share Today’s guest post comes from Jessica Malnik, a colleague I’ve met through Twitter and my blog and a fellow Instagram addict and lover. Thought I’d give her the floor today to talk a bit more about our favorite platform. It’s pretty incredible to think just how fast Instagram has grown. Instagram has only been [...]
Continue reading...What’s your biggest professional accomplishment?
19. December 2011
Share It’s a question I’ve been thinking about a lot lately. Mostly because I’ve been thinking about my legacy given I’ll be 40 next August (I’m already planning my nervous breakdown–oh, you think I’m kidding?). Not just in a professional sense, but in a larger, more worldly sense. I mean, I’ve been working in the [...]
Continue reading...Are flash mob videos the new “I have no strategy” Bat-signal?
15. December 2011
Share A couple weeks ago, the Carlson School of Management released a holiday flash mob “viral video” on YouTube. If you live in Minnesota, you’ve probably seen it by now. Take a gander (it’s actually featured on their home page right now). Not bad, right. Well produced. Well done. Inspirational, in fact. Kudos, CSOM. But, [...]
Continue reading...What’s behind the Pinterest craze? 15 super-users share their thoughts
13. December 2011
Share It may be a niche social network, but Pinterest is growing like mad. While other tools and networks like Quora, Instagram (my favorite) and Google Plus have stolen the headlines this year, Pinterest has quietly amassed a relatively huge user base–especially among young women (in my opinion). From October 2010 to October 2011 Pinterest [...]
Continue reading...PR Rock Stars: Valerie Simon
9. December 2011
Share There are a handful of people I’ve either worked with or met in my 16-year career that I really look up to and admire. Some as mentors. Others are simply folks who I think handle adversity or tough jobs awfully well. And yet others, like Valerie Simon, I admire because, well, they’re simply wonderful [...]
Continue reading...9 pieces of career advice for tomorrow’s PR pro
7. December 2011
Share I’m a lucky guy. Most days I wake up I’m excited to go to work. I work with clients and people I respect and enjoy spending time with. I have creative freedom in my work. I have flexibility in my schedule. And, at the end of the day, I live and die by my [...]
Continue reading...HAPPO chat set for Dec. 15 on resume-writing tips
5. December 2011
Share It’s been a while since we’ve held a HAPPO chat–almost a year. That’s way too long. And, with the New Year quickly approaching, we thought December would be the perfect time for the next HAPPO chat. The topic? Resume writing tips. After all, who can’t use a few pointers or pieces of advice on [...]
Continue reading...Mall of America uses QR code event to drive awareness, sales on Black Friday
2. December 2011
Share Last Friday, I was one of the crazy people. I woke up early and trekked over to the Mall of America. Not to shop–but to work, and observe. In case you didn’t hear the Mall organized a fairly large Black Friday event centered squarely around QR codes. Wait, what? An event centered around QR [...]
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29. December 2011
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