Is Oreo the NY Giants of Facebook content marketing?

Get the reference? Yeah, I’m claiming Oreo might be the Super Bowl champions when it comes to content marketing on Facebook. Specifically what they do with visuals and how they pair them up with text, in some cases. Sure, there are other brands doing lots of things right when it comes to content marketing on Facebook, but I love what Oreo is doing for so many reasons.

Let me list out 8 examples–with visuals, of course:

Building community by highlighting fan ideas


Creative use of imagery


Playing off current events (in a tasteful way)


Taking a stance in a cause they believe in


Using quotes as images


Having fun with its own product


Making holidays relevant


Playing off major sporting events