25 Twitter brand header examples

A couple weeks ago, Twitter unveiled its new “header” functionality. Very similar to the header image on Facebook’s Timeline. So, relatively (I stress “relatively”) big news for brands, right?

But since that unveiling we really haven’t seen a lot of examples of which brands are using the header image. I mean, I’ve see the Ryan Seacrest example about 4 million times in the last two weeks–we get it, Ryan Seacrest is creative. Enough already.

So today I thought I’d share 25 examples of what other brands (NOT named Ryan Seacrest) are doing with the new Twitter header.

What was interesting as I researched these examples is how many brands have NOT updated to the new Twitter header yet. I thought this would be a welcomed opportunity for brands, but maybe not. Maybe brands are taking their time and getting their header image just right with their creative teams. Or, maybe many brands are waiting to see what other brands are doing?

If that’s the case, again, here’s 25 examples of what I’ve seen out there so far:

Clif Bar

 

CME Group

 

Delta

Dominos

 

Ebay

Etsy

Ford

 

Google Analytics

 

Gatorade

 

Home Depot

 

Hubspot

Lululemon

 

Marvel

MTV

 

NASA

 

Pandora

 

Red Bull

 

Snapple

 

Sony Electronics

 

Starbucks

 

Southwest Airlines

 

Taco Bell

 

Threadless

 

Twitter

 

Virgin America

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10 comments
Viking propeller
Viking propeller

Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts.Any way Ill be subscribing to your feed and I hope you post again soon.

SonyElectronics
SonyElectronics

@ThePRcoach @arikhanson Wow! Must give mad props to @digitalmktggirl for creating our header.

arikhanson
arikhanson

@ThePRCoach I was kinda surprised no one had done it yet...

ladysportsman
ladysportsman

Check out this TV network: @sportsmanchnl (disclosure: they are my client) they use the top part for general branding the sidebar changes with whatever promotion is happening.

arikhanson
arikhanson

@prtini Me, too. Most keeping it pretty basic so far...

arnett_la
arnett_la

@prtini Me too. I'm liking what @katespadeNY has done to their Twitter header in conjunction w/ #artofthedot campaign. cc @arikhanson

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