So, God made a PR pro

You saw the Dodge Ram ad in Sunday’s Super Bowl, right? If you haven’t, take a peek at Edward Boches’ review.

Well, here’s my take on the PR version–minus the wonderful Paul Harvey voice and the fantastic images mined by the Richards Group (and here’s the original Ram spot):




On the eighth day, God looked down on this world and said, “I need someone to help these retail companies, schools, manufacturers, hospitals, start-ups, tech companies, restaurants, hotels, sports franchises and news organizations communicate better.”

So, God made a PR pro.

God said, “I need someone to wake up at 4 a.m., manage a live shot down at the Mall of America outside when it’s 5 degrees outside, then get back to the office by 7, take a two-hour client call at 8, get to a new business meeting at 10:30, take the new AE out to lunch, crank out a strategic plan and proof a news release in the afternoon, pick up the kids at 5:45, get them to ice skating lessons, eat dinner, go back online and complete billing reports, send a few emails to clients, finish the news release and do it all again the next day.”

So, God made a PR pro.

God said, “I need someone who can sit in a meeting with a room full of senior-level executives and stand toe-to-teo with the CEO and tell him he needs to take a risk in the first quarter with a new campaign based on her recommendations, then turn around and sympathize with her team and figure out how they’re going to get the whole plan done in just 12 days.”

So, God made a PR pro.

God said, “I need someone who can break down analytics and glean useful insights for clients. Someone who can crank out a news release, a blog post, and an annual report in a single afternoon. Someone who can manage and lead a team. Someone who can mentor younger team members. Someone who can massage and manage a client’s concerns, then sit in a room with an assistant account executive and listen to their challenges.”

So, God made a PR pro.

God said, “I need someone strong enough to handle a crisis–where the client has absolutely no clue what to do next. Someone who can handle the heat when it gets so hot you can actually feel the sweat through the phone. But someone kind enough that other employees love coming to work with her each day.”

So, God made a PR pro.

It had to be someone who could write and edit. Interpret and influence. Direct and debate. Consult and collaborate. Organize and categorize. Evaluate and motivate. Lecture and listen. Someone who was willing to take risks. To push the envelope for her clients. To go above and beyond. Day after day after day after day. Someone who has an insatiable curiousity and someone who simply loved to learn.

So, God made a PR pro.

But above all, it had to be someone with a strong moral compass–someone with ethics. Because without that, she is nothing. Someone who’s hyper-organized. Loves lists. And love to complete them. Loves coffee. And loves to read. Someone, who loves grammar so much she spell checks text messages. Someone who has CNN on in the background along with Tweetdeck and 18 columns. And someone who wakes up each morning, takes a shower, eats breakfast and looks in the mirror and says, “I am a PR pro.”

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23 comments on “So, God made a PR pro

  1. VKarklins says:

    Loves lists. And love to complete them. . . Someone, who loves grammar so much she spell checks text messages.
    Missed an “s”. Great post though, glad to see I’m not the only one like that.

  2. alexismetko says:

    This is excellent.

  3. prblog says:

    You’ll be hard pressed to find anyone in this industry that won’t love this. Well done Arik!

  4. And God gave you an excellent gift of putting word to pen.

  5. KellyeCrane says:

    You had me until the end when you said “takes a shower.” 🙂 Fun post!

  6. eric_wheeler says:

    Love this, Arik! My favorite Super Bowl spot this year:

  7. JodiEchakowitz says:

    Love this, Arik! “I am a PR pro.”

  8. ladysportsman says:

    Already shared it with all my PR peeps. Love it!

  9. BurnTheShips says:

    Or God made a marketing director – ya know, that person who sits above the PR Pro and does all this and more. Self serving much?

  10. BurnTheShips says:

    From your own bio:  “Arik has more than 15 years of experience in marketing, communications and PR.”  Even you realize that marketing sits on top here.

  11. SarahPanus says:

    LOVE this Arik! Made me chuckle because you’re completely right. 🙂

  12. arikhanson says:

    @BurnTheShips Ha–good work! Well, maybe you should write one for marketing people since that seems to be your line of work 😉

  13. kmatthews says:

    Love, love, love! thank you, Arik. Sharing this far and wide!

  14. BurnTheShips says:

    @arikhanson Touché… rather than anonymously posting here, I should probably do the same for my audience. Cheers.

  15. arikhanson says:

    @eric_wheeler Loved the Samsung spot. Big Paul Rudd fan though…

  16. ElissaFreeman says:

    Just perfect.

  17. tressalynne says:

    L-O-V-E !! Good job, Arik 🙂

  18. MattNagel says:


  19. ChrisBrathw8 says:

    Great job!

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