
As the “Big Game” approaches this weekend, there’s one thing I always like to check.
No, not the money line.
The prop bets.
My favorites from this year’s crop include:
“Will Knoshown Moreno cry during the National Anthem?”
“Will Michael Crabtree mention Richard Sherman in a tweet during the game?” (God I hope not)
“Will the power go out in the stadium during the game?” (LOL Super Bowl)
But, after watching a funny conversation on Twitter with fellow Twin Cities PRs/social media marketers George Fiddler and Andrew Miller, I’m enthralled with a whole new category of prop bets: The Real-Time Marketing prop bets!
So, let’s get this going right now! Let’s have some fun with this. Here’s my line-up of 15 Real-Time Marketing prop bets. If you care to wager, please email me at arik@arikhanson. I am NOT kidding!
1–Number of worthless branded hash tags featured on ads during the Super Bowl: Over/Under–127
2–Number of different shapes Oreo will construe its cookie in for Facebook posts/Instagram pics/tweets: Over/Under–8
3–Number of “clever” tweets clearly written by advertising firm copywriters: Over/Under: Too many to count
4–Number of times the #beatspills (this is a real thing) tweet about Richard Sherman during the game: Over/Under 23
Looks like the Beats fam did well at the #GRAMMYs. The #BeatsPills are impressed! Congrats to all the winners. pic.twitter.com/aGRVJ4LMVd
— Beats By Dre (@beatsbydre) January 27, 2014
5–Number of tweets by Carmax forcing the #SlowClap hash tag upon us: Over/Under 13
6–Number of tweets, Facebook post, Instagram pics, Snapchats, YouTube videos, Quora posts and Pins brands post congratulating the winning team: Over/Under: 1,452
7–Number of tweets by brands simply announcing the score: Over/Under: 8 (yes, I am predicting this will happen)
8–Number of brands who won’t be able to resist the chance to blantantly push their products in a tweet while trying their best to be relevant to viewers of the Big Game: Over/Under: 34
9–How many Vines will Dunkin Donuts post during the “Big Game?” Over/Under–16
The lights are going out on the last regular season game in San Francisco, and our players will miss the ol… https://t.co/LzRx7a9WPk
— Dunkin’ Donuts (@DunkinDonuts) December 24, 2013
10–Number of hash tags used that will exceed 20 characters: Over/Under–15
11–Number of times brands will reference the cold/snow/wind chill in an attempt to “connect with consumers”: Over/Under–23
12–How many times will SEGA use the hash tag #beastmode to promote the release of its newest re-claimed video game: Altered Beast 2: The Return? Over/Under: 7
13–Number of “jokes” brands attempt using the Omaha snap-count Peyton Manning’s been using all season long: Over/Under–45
14–Number of times Campbell’s will tweet about it’s Chunky Soup line using the #potroast hash tag during the game (nickname of Denver’s Terrance Knighton): Over/Under: 4
15–How many Photoshopped photos of NFL players will GoDaddy use in its tweets playing off this commercial? Over/Under: 8 (love this commercial, btw)
16–How many times will M&Ms (Mars) use the #whathappenedtopeanut hash tag (#buriedinsnow?) during the Big Game? Over/Under: 12
17–Will Bose attempt to pick a Twitter fight (hello publicity stunt) with Beats in the pre-game as Richard Sherman parades around Met Life Stadium with his Beats headphones on? Money line: 220/150
18–Number of tweets Toro will send during the game offering to help clean off Met Life Stadium (in the event it’s snowing during the game): Over/Under: 9
19–How many brands will tweet the following: “RT if you’re excited to watch the Big Game tonight!” in a lame attempt to gain RTs: Over/Under: 34
20–Number of times Hydrox Cookies will tweet at Oreo during the Big Game, continuing to claim that it was, in fact, the first creme-filled chocolate cookie: Over/Under: 21
21–Number of times Arbys will ask Bruno Mars when it can have it’s hat back (after Bruno Mars steals Pharrell’s hat and wears it during his live halftime show performance): Over/Under–7
[…] extraordinaire Arik Hanson has more on the all-for-fun gambling theme with his list of “21 real-time marketing Super Bowl prop bets“. Our […]
there are lots of bloggers that only
copy and paste content from other websites, but still there are many quality blogs that are written by real people who are good professionals in what they write about.blogospherecouple of years ago blogs has become a good place to advertise services,
…Awesome website
[…]Excellent blog here! Also your site so much up fast![…]
…Take a look for more Information on that topic
[…]you make blogging glance[…]
…Trackback: More Informations on that topic
[…]The full look of your website is magnificent, let neatly as the content material![…]
…[Trackback]
[…]you made running a blog glance[…]
Message…
http://social.junik.lv/blogs/modnaja-odezhda/kupit-yeffektnaja-shifonovaja-bluzka-s-printom-zmeja-torgovoi-marki-yulia-dushina-vsego-za-7000-rur.html
…Click here for or more Information
http://nt-plus.com/blogs/modnaja-odezhda/kupit-polubotinki-svetski-torgovoi-marki-svetski-vsego-za-4190-00-rublei-v-internet-magazine-alba.html
…[Trackback]
[…]Nice blog here! Also your website lots up fast![…]
…For further Information click here
[…]The entire glance of your site is wonderful, let smartly as the content![…]
…Take a look for more Information on that topic
[…]I am now not sure where you are getting your info, however good topic.[…]
…Visitor recommendations
[…]I am not positive where you are getting your info, however good topic.[…]
http://sundrieshq.com/toppowerhandtools/cleva-industrial-vk811siwd-vacuum-gallon-b00fdmuzxm-381.html
[…]The overall look of your website is excellent, let neatly as the content material![…]
http://sundrieshq.com/toppatioproduct/easypro-ep1750-submersible-pond-gallons-per-hour-b005xu23xe-3896.html
[…] What web host are you using? Can I get affiliate hyperlink in your host? I want site loaded up as quickly as yours lol[…]
http://sundrieshq.com/tophomeimprovement/danze-d304055bn-sheridan-widespread-lavatory-b00385xz24-1632.html
[…]The whole glance of your web site is fantastic, let well as the content![…]
http://sundrieshq.com/tophomedecor/flower-floral-outdoor-garden-fountain-b007ibu83i-5023.html
[…]you make blogging glance[…]
you could check here
visit here
Link…
[…] What host are you using? Can I am getting your associate link on your host? I want site loaded up as fast as yours lol[…]
Trackback…
[…] What host are you the use of? Can I am getting your associate link for your host? I desire my website loaded up as fast as yours lol[…]
…[Trackback]
[…]The total glance of your site is great, let smartly as the content![…]
Comment…
[…]Wow, incredible blog format! How long have you been blogging for?[…]
Comment…
[…]The total glance of your site is great, let smartly as the content![…]
Look there for more:
[…]Nice blog here! Also your website a lot up fast![…]
…Additional Information ca be found here
[…]you made running a blog glance[…]
…Websites you should visit
[…]you made running a blog glance[…]
…For further Information click here
[…]The full look of your website is magnificent, let neatly as the content material![…]
…Recommended websites
[…]The entire glance of your site is wonderful, let smartly as the content![…]
…A Friend recommended your blog
[…]you make blogging glance[…]
Find more there:
[…]you make blogging glance[…]
Trackback
[…]you made running a blog glance[…]