9 social content trends to watch in 2017

Earlier this week, I had the privilege at speaking at the Florida Public Relations Association Annual Conference at the Innisbrook Resort in Tampa. The #SoloPR Summit is now part of this event–an event I’ve spoken at for the last four years. It’s the one chance we solos have to get together each year and see each other face-to-face. It’s a blast, and I’m grateful to Kellye Crane for starting it years ago, and for Karen Swim for taking the reins and running with it.

At this year’s event, I spoke on social content trends. Specifically, 9 social content trends I think PRs and marketers should keep an eye on in 2017.

I’ve written about a number of these topics before, but today I’d just like to share the presentation here. Enjoy–and I hope you can take a thing or two for the deck (tough to do in deck-only format, I know) and apply it to your “day job.”



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