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5 functionalities every PR person wish LinkedIn had

I spend a lot of time in LinkedIn these days. A lot of it is for research reasons–for this blog,

3 reasons digital marketing should NOT own influencer marketing

Traackr recently released a study named “Influence 2.0–the Future of Influencer Marketing.” I was curious, so I downloaded the full

The most interesting Super Bowl commercial had nothing to do with selling products

Last Sunday, most of us tuned it to watch the Super Bowl. And many of us tuned in more for

PR Rock Stars: Sun Country’s Brittany Chaffee

Young people amaze me sometimes. They’re brave. They’re fierce. And, they take risks that I would have never taken at

How the current political environment is impacting Facebook brand marketing

In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last