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  • #MyOreoCreation Contest – Personalized social at its best?
Friday, June 16, 2017 / Published in Case Studies, Online marketing strategy

#MyOreoCreation Contest – Personalized social at its best?

A few weeks ago, while checking Twitter, I  happened across an interesting hash tag:

I decided to participate:

#myoreocreation #contest I cannot believe Coffee Oreos don’t exist yet!

— arikhanson (@arikhanson) May 8, 2017

A few days later, I received the following DM from the @Oreo account:

A special surprise from the Wonder Vault? Now I was excited! I mean, actually kinda genuinely excited and curious (mostly because we don’t have Oreos in the house anymore, or I and my kids would eat an entire box in 5 minutes flat).

A couple weeks later, I received said surprise in the mail. Here’s what I received:

 

#MyOreoCreation http://www.refinery29.com/2017/05/153255/my-oreo-creation-contest

 

You know we’re always on trend. Stay tuned to see if it becomes a reality! #MyOreoCreation #Contest pic.twitter.com/E24wjbX55k

— Oreo Cookie (@Oreo) June 13, 2017

 

Spicy chocolate. Now that’s a hot idea! Stay tuned to see if it gets picked! #MyOreoCreation #Contest pic.twitter.com/cFfaGbsJrK

— Oreo Cookie (@Oreo) June 13, 2017

 

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1 Comment to “ #MyOreoCreation Contest – Personalized social at its best?”

  1. Barry says :
    at

    Wow haha, this is great and is definitely personalised social media at it’s best. For companies delving in goods such as food and clothing, they can definitely take a page out of Oreo’s book. Thank you Arik for sharing this fun little campaign.

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