A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. As a result of that post, I heard from a number of people with influencers to add to such a list.
So, I thought I’d share a few of those folks with you today. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. And a big thanks to Nicole Klang, Bridget Nelson Monroe, Hyedi Nelson, Andrew Miller and Keegan Shoutz for contributing!
Submitted by Nicole Klang, Sigma Beauty
www.instagram.com/lindseykateco – 19,400 followers
www.instagram.com/woolandwhiskey_ – 13,100 followers
Submitted by Andrew Miller, Fast Horse
Josef Harris and Liz Gardner
www.instagram.com/josefharris – 5,117 followers
www.instagram.com/lizgrdnr – 13,500 followers
Why they would make great brand ambassadors: Fast Horse counts Harris and Gardner of the creative firm Bodega Ltd. among its neighbors. Both have incredible taste, and in addition to posting work samples, they offer a glimpse of their work-life immersion as a couple and co-owners of their business. It’s kind of like if the HBO series “How To Make It In America” was told through a pair of Instagram accounts. Josef’s #rapquotesinsriracha posts — which are exactly what the hashtag suggests — deserve their own Instagram account.
www.instagram.com.wa.deen – 3,439 followers
Why he would make a good brand ambassador: Wale Agboola is my favorite photographer in the Twin Cities. The best Instagram accounts offers a look into how someone perceives the world around them. (When an Instagram account is nothing but selfies…yeah, that says something, too.) Wale’s optimism, constant search for beauty and way of showing the good in humanity makes his account a must-follow. His portraits have a tendency to pull the light out of his subject, and he has the ability to find the best moments between the moments one would normally capture and post.
Submitted by Hyedi Nelson, Bellmont Partners
What does she post about? Lots of gorgeous GoPro shots documenting her adventures in Ironman and triathlon training and competing. Also, her beloved vizsla, family and food.
Why she would be a great brand ambassador: Erin is a fantastic writer and has a great eye for creative and stylistic shots. Also, she’s a phenomenal athlete and does her research so there’s a credibility factor. She engages with everyone who comments on her posts and has a very specific following that trusts her.
What does she post about? Images of her delicious-looking healthy recipes, fashion, fitness
Why she would be a great brand ambassador: Because she doesn’t have frequent sponsored content, and when she does, it seems genuine. She’s funny and real — someone you want to be friends with and her followers are loyal and engaged.
What does she post about? Food and travel, family.
Why she would be a great brand ambassador: Her content is well thought out and her feed always either makes me really happy or hungry – or both.
Submitted by Bridget Nelson Monroe, Bellmont Partners
Twin Cities Mom Blog
11.5K followers; 60+ engagements per post
What do they post about? Family activities around town, musings on parenting
Why they would be great brand ambassadors: With a large, local following, a big focus on content about kid-friendly activities and products, and several events throughout the year, they’re a no-brainer if you want to reach Twin Cities moms, especially those of young kids.
1,575 followers; 50+ engagements per post
What do they post about? “Living Modern Life Well” – plenty of healthy lifestyle posts (recipes, being present, yoga, etc.), plus posts from events and businesses around town and her two kids
Why they would be great brand ambassadors: Kate’s posts have a great aesthetic and are authentic and thoughtful. It caught my eye that she partnered with 3M recently on back-to-school content, creating a cute, easy clock sign to help kids tell what time they need to do certain tasks to get themselves out the door on schedule in the morning. Simple, practical tips and projects – yes, please!
1,054 followers; 40+ engagements per post
What do they post about? A little bit of everything – a very real look at life as a professional, a mom and a dog owner (not to mention an awesome home makeover documented in Insta Stories and posts!)
Why they would be great brand ambassadors: Missy leads a busy life and captures a huge variety of pics and videos that represent that very well, from the office, to her super cute dog, to home projects and kids’ sports practices, and everything in between. She has a knack for finding and sharing interesting products, whether it’s drool-worthy home items or a neat tracking device for her wandering-prone dog.
694 followers; 40+ engagements per post
What do they post about? Equal parts running/fitness/healthy eating and delicious-looking meals from across the Twin Cities, with a dose of funny life-with-a-toddler moments
Why they would be great brand ambassadors: Any brand in the fitness or healthy eating space should take a look at Hyedi. She’s the everywoman of running, with plenty of authentic posts about the highs and lows of being a runner – injuries and all. She also highlights the big community of runners here in the Twin Cities. (Full disclosure: Hyedi is a colleague of mine at Bellmont Partners.)
Submitted by Keegan Shoutz, Lola Red
48.5k instagram followers
What do they post about/Why would she make a great brand ambassador? Great range of lifestyle content, not just set to one industry (i.e. food or fashion).
6.9k instagram followers
What do they post about/Why would she make a great brand ambassador? Can hire her to actually capture content for your brand as well. as a photographer has a great eye and takes GREAT content for your brand.
11.2k instagram followers
What do they post about/Why would she make a great brand ambassador? Outdoor based photography. Not your typical “fashion” instagrammer and has a unique perspective.
34.8k instagram followers
What do they post about/Why would she make a great brand ambassador? Great fashion perspective if you’re a brand specifically looking for a fashion influencer in Mpls — she is a great person to work with.
What do they post about/Why would she make a great brand ambassador? Well-rounded beauty/fashion/lifestyle. Has worked with some pretty great brands in the past on a national level.