The first time I usually mention Delicious as a tool to a client or prospect, they look at me a little funny. And, with good reason. Delicious isn’t exactly Facebook when it comes to critical mass and social tools people use regularly online. In fact, it’s far from it. But, in certain situations (especially B2B  Read more »

We made a stop at Jimmy Johns sandwich shop this weekend as a family (disclaimer: I’m a huge Jimmy John’s fan–and no, they are not a client of ACH Communications). One of the first things you notice when walking through the front door is the headlines. They’re everywhere. On table tents. On the cash register.  Read more »

Last year, I organized a list of the top 20 social media innovators in Minnesota. It was a community-based list–the community nominated and voted for all 20 of those folks. And despite some negative feedback, a year later, it’s still a pretty solid list (although my one regret is allowing myself to be nominated–pretty lame  Read more »

With so many experts, gurus and “mavens” (that’s my favorite, by far) telling people how they should and shouldn’t build engaged communities online, I think it’s funny we often forget that solid external communities often start right within our organization’s four walls. Yes, simple corporate communications strategies and tactics can go a long ways toward  Read more »

In case you didn’t notice, Facebook is constantly tinkering with its functionality, features and tools. In many ways, it’s a good thing. They’re always working to improve the platform–to improve the “user experience.” On the flip side, it makes it tough to keep up with all the changes when the social media giant is introducing  Read more »

It’s not a new issue. In fact, it’s been going on far before social media burst on the scene. When is it OK to charge for content? Chris Brogan faced this issue earlier this year when he launched Third Tribe Marketing. On the other hand, online publishers like MarketingProfs and Mashable probably give away more  Read more »

I have a number of passions in life. One of them, it seems, is helping people find jobs. I find myself gravitating toward that work often. It led me to organize a one-day “tweet-a-thon” to help my friends Scott Hepburn and Sonny Gill (who were both looking at the time). It led me to co-found  Read more »

It’s no secret: Foursquare (and other location-based applications like it) are as hot as White Board Jenny these days (can you sense the sarcasm here?). More than 1 million people are now checking in on Foursquare each day. Businesses are starting to salivate at the data now available to them. Meanwhile user numbers continue to  Read more »

How do you generate ideas for your blog? It’s a question I hear often from friends, fellow bloggers and clients alike. Let’s face it. Everyone runs into writer’s block from time to time–some more than others. But, if you have systems and processes in place to mine post ideas on a regular basis, you should  Read more »

Love him or hate him, there’s no denying that good ol’ #4 knows what he’s doing on the football field. He’s a first-ballot Hall-of-Famer, a Super Bowl champ and one of the best quarterbacks of all time. I had the privilege to watch Favre up close last year as he led my Purple to a  Read more »