Author Archives | arikhanson
arikhanson - who has written 437 posts on Communications Conversations.
15 questions to ask before accepting a blogger request
Share One question I hear from a number of clients: When a blogger sends us an email asking for product to review, how do we decide whether or not we should work with that blogger? Basically what they’re asking is this: What criteria should I use to rank bloggers against other bloggers? I know, I [...]
Continue reading...PR Rock Stars: Mike Keliher
Friday, February 10, 2012
Share Mike Keliher’s one of those guys I wish I could spend more time with. But, I own a small business. He works for a very busy agency. We both have young families. He lives in Stillwater. I live in Minneapolis (for those not in MN, we’re about 45 minutes apart). You get the idea–we’re [...]
Continue reading...Is there a difference between influence and popularity?
Wednesday, February 8, 2012
Share A few week’s ago Haydn Shaughnessy wrote a list on Forbes.com titled “Who are the top 50 social media power influencers.” My reaction: Nice list. If it was 2009. In 2011, I expect a lot more from a publication like Forbes. I mean, look at the top 5: Chris Brogan, Gary Vaynerchuk and Guy [...]
Continue reading...What would your Social Media 101 syllabus look like?
Thursday, February 2, 2012
Share A friend of mine who’s teaching a social media course at a local university emailed me (and a few others) a while back. His question: What would you include in a social media class? Actually, he sent us his idea for a syllabus and asked us to weigh in, but that doesn’t work as [...]
Continue reading...Are new Twitter brand pages really a game-changer?
Tuesday, January 31, 2012
Share Last December, Twitter unveiled a new look–and some additional functionality–for brand pages on Twitter. At the time, it was labeled as a clear attempt to compete with Facebook’s enhanced brand pages (which will get another “upgrade” in late February when Timeline is introduced it seems). Twitter obviously made a big deal of the upgrade–but, [...]
Continue reading...7 tips for working out of coffee shops
Friday, January 27, 2012
Share I realize I don’t have a normal work schedule. My “typical” day consists of working out of a combination of my car, coffee shops, co-working spaces (I’m a member at CoCo in Minneapolis), my home and client offices. But, since I spend a decent amount of time (by choice–more on that in a different [...]
Continue reading...Will Path be the breakout social app of 2012?
Wednesday, January 25, 2012
Share A few weeks ago, local PR colleague Tara Cegla turned me on to a new social media app/network named Path. Some of you may have heard of Path–it launched in Nov. 2010 and now has more than 300,000 members. In fact, Path has been on fire recently, picking 270,000 new users from Nov. 2011 [...]
Continue reading...The future of HAPPO–and what you can do to help
Tuesday, January 24, 2012
Share Every month, as I plan out my schedule and calendar, I block out 10 or so hours for professional development. That usually takes many different forms: * Live, monthly PRSA, MIMA or other sessions around the Twin Cities (been sorely lacking here lately) * Coffee meet-ups with students or other folks looking for advice/job [...]
Continue reading...PR Rock Stars: Melissa Berggren
Wednesday, January 18, 2012
Share Confession: If you’ve followed this series for any length of time, you probably realize I tend to highlight a lot of people I either work with, or have worked with in the past (or, worked for, in some cases). That’s not an accident. You see, throughout my career my approach has always been this: [...]
Continue reading...17 must-have apps for the Instagram power user
Monday, January 16, 2012
Share Over the last few months, I’ve written a number of posts about Instagram. A guest blogger and friend, Jessica Malnik, has also written a couple posts on my blog about the tool. In fact, the entire Web is crazy about Instagram. Apple named it “App of the Year” in 2011. As Dickie V (Dick [...]
Continue reading...Social Media Case Study: The Sprint Ninjas Employee Advocacy Program
Thursday, January 12, 2012
Share During some research for a client project a while back, friend and HAPPO champ, Justin Goldsborough referred me to Sara Folkerts at Sprint. I was researching employee communications programs that had social components to help staff share coupons/deals on behalf of the company/brand. In case you haven’t worked in this area before, there’s not [...]
Continue reading...29 terms we obvi need to totes elims from our lexi forevs
Monday, January 9, 2012
Share Didn’t understand that headline? Don’t worry–you’re not alone. I had to have half those words on the list below explained to me by other people at different points. Which is a little ridiculous, isn’t it? I mean, I’m not the sharpest stick, but coinkydink? Really? REALLY? I’ve complained plenty publicly lately about my disdain [...]
Continue reading...The 13 most fascinating people (in digital PR/marketing) in 2012
Thursday, January 5, 2012
Share For some reason (read: my wife), I got sucked into the annual Barbara Walters special featuring the most fascinating people of 2011 a couple weeks back. Some of the folks on her list I did actually find fascinating (Simon Cowell, for example). Others, not so much (the Kardashians–are you kidding me? Aren’t they the [...]
Continue reading...Page One: Inside the New York Times: A Rare Movie Review
Tuesday, January 3, 2012
Share A few weeks ago I finally got around to watching a documentary I really wanted to see in the theaters initially: Page One–Inside the New York Times. As the title states, the doc’s all about the Times and the recent struggles and challenges it has faced as new media has exploded on the scene. [...]
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- Second Annual PR Reader's Choice Blog Awards
- What's behind the Pinterest craze? 15 super-users share their thoughts
- The PR Reader's Choice Blog Award winners
- 29 terms we obvi need to totes elims from our lexi forevs
- Why half of all PR students will be working at Burger King in 3 years
- JGoldsborough: Good stuff, bethwardpr . Thanks fro sharing, arikh...
- JGoldsborough: Good stuff, bethwardpr . Thanks fro sharing, arikh...
- Dana Hughens: Hi, Arik. I am also a Mark Cuban fan, and this is ...
- BethWardPR: @JGoldsborough Hey there colleague. Who are you?...
- MacLeanHeather: Definitely your experiences growing up as well as ...
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About Arik
Interested in working with me? Have a guest post idea? Want to collaborate on a project? Interested in assisting with HAPPO or the MN Blogger Conference? Drop me a note at arik (at) arikhanson (dot) com.
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Tuesday, February 14, 2012
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