The University of Massachusetts Dartmouth Center for Marketing Research recently released its annual report showcasing how many Fortune 500 companies are using social media channels. It’s a report I review every year–partly because my clients are mostly all big companies and partly because my podcast partner, Kevin Hunt, always flags it for me! The report
Consider the following scenario: You take a job out of college as a coordinator at a big agency. You develop a feel and love for social media marketing, and move up into a AE role and then a Senior AE role. You then find a job on the corporate side as a social media manager.
We’ve been hearing about this whole “dark social” trend for quite a while now. After all, the concept of texting and private messaging isn’t exactly new. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. For
I’ve been an independent consultant now for nine years. And during those nine years the most common refrain I hear from friends and colleagues is: “Must be nice to work from home.” During those winter snowstorms when most are stuck in three-hour commutes home? Yep, sure is. During those warm Minnesota summer Fridays when I
Professional trade associations are under fire. In fact, they have been for some time. Organizations like IABC, PRSA and AdFed are struggling to find their place in this new, highly competitive world of professional development and networking. The common challenges? “We need more members.” “We need to engage more senior members.” “We need to be
For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. But, that tide is definitely turning. First, just look at Instagram’s recent numbers. Instagram just surpassed 1 billion
Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can’t really be “friends” on social media. Do you think that’s true? This particular author told stories of a number of specific examples he’s been involved with, or heard of, in the last year. Randomly, his personal anecdote was a story
In case you’ve been on a desert island somewhere for the last week, you’ve undoubtedly heard about Nike’s “Dream Crazy” campaign featuring new front-man Colin Kaepernick. Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO — Colin Kaepernick (@Kaepernick7) September 3, 2018 Since the launch of that campaign, there’s been a non-stop