This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6
Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Timely, right? Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. I don’t disagree. Where it gets interesting, though, is when the PR
When you talk to people in our industry about LinkedIn, predictably you get a wide range of responses. “It’s not for me.” “I don’t have time for LinkedIn.” “I’m not looking for a job right now–why would I use LinkedIn?” “I don’t have anything to share–what would I do there?” “There’s too much spam in
Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now is with their employer! Companies like
Back when I was working for other people, I always got a ton of push-back when I mentioned I had always adopted an “always be looking mindset.” I think a lot of people took it the wrong way. Like “this guy is going to be looking for a new job the moment he comes in
A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. The stats I’ve seen lately appear to back it up. Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl).
TikTok is having a bit of a moment. Allow me to share some stats that back up that statement: TikTok now has more than 500M active users worldwide, ahead of Twitter, LinkedIn, Snapchat and Pinterest. TikTok was the third most downloaded app in Q1 of 2019 TikTok was the most downloadable app in the Apple
In early August, Natty Light introduced a new entry to the hard seltzer game: the Catalina Lime Mixer. Or, in other words, the best named hard seltzer beverage in all of history (you’ll know why if you Google “Catalina Wine Mixer”–simply brilliant). The product is in direct competition with the most popular thing going: White