Talking Points Blog

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! (remember those?!?!). This generation also uses its cell phones to call people voice-to-voice. They may even leave a voice mail from

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify

For the first 15 years of my professional life, when I was working as a full-time employee, I had a mantra: “Always be looking.” Quite simply, I was always looking for a better or different job. Now, that didn’t mean I didn’t like my current employer (I did, in some cases). It didn’t mean I

Each year, something called “Orbit” (don’t worry, I had to look it up, too) publishes a survey of 1,000+ bloggers on best practices in the industry. I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually,

Do you ever get the sense this whole Employee Social Advocacy concept is being shoved down our throats by a number of “thought leaders” and software vendors who have everything to gain by advancing this agenda? OK, so that was a leading question. But, it’s just one of several reasons I haven’t bought into the

Sure seems like it. My original idea for this post was to feature 4-5 non-profits that executed exceedingly creative social media marketing campaigns during Give to the Max Day. This should be easy to find, right? After all, non-profits don’t have huge teams or budgets, so they need to be scrappy. Creative. And, boot-strappy. Although

Like many of you, this is the time of year when I start planning for the year ahead. Part of that involved thinking about new ideas. New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community. And new ideas for

I first met Sara Mulder at a client meeting. Turns out, we shared a client (Sleep Number). At times, meeting the bigger agency folks who work with clients can be a little stand-off-ish–with competitiveness and all. But, I didn’t sense that at all with Sara. And, I came to discover quite the opposite. Sara was