Talking Points Blog

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” It’s a question I’ve been getting more and more the last couple years. And, so far, my response has been: “Beats me.” Because, really, there’s not a solid, reputable place to

“Join the conversation.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. It’s been used in countless agency pitches. It’s been used in marketing campaigns. And, it’s been used (to death) in signage by retailers, restaurants and media. And, as of Sept. 12, 2017, it’s officially a dead internet phrase. Three

Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National PSL Day. In layman’s terms, National Pumpkin Spice Latte Day. It was the day Starbucks officially launched its signature drink (one of them, at least) to the world. It’s become a bit of a

You heard me. #AbolishRFPs. Check it–it’s trending. This isn’t a new topic in our industry. Heck, I’ve even written about it before. But, it keeps popping up and every time I’m referred to an RFP, it gets me a little fired up.   Here’s why: As a solo, I believe RFPs/RFQs/RFIs are a complete waste of

Each week, I put together and distribute The Talking Points e-newsletter (sign up here). It’s full of stories and articles designed to help people like YOU do your job’s just a little bit better. And, it’s also full of jobs I think would be interesting to readers. My process for identifying and curating those jobs

If you live in the Twin Cities, chances are, by now you’ve probably heard 2017 is the Mall of America’s 25th birthday. They just had a huge celebration for the actual birthday a couple weeks ago–and the coverage was everywhere (nice work Sarah Grap!). MOA has actually been a fairly big part of my life–especially

GIFs aren’t a new thing on the internet. In fact, they’ve almost been around as long as the internet itself. But, when it comes to brands and GIFs–that’s a whole different story. Some brands have jumped right in, and are using GIFs somewhat frequently in their posts–Wendy’s, and Denny’s come to mind (here’s a few

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. As a result of that post, I heard from a number of people with influencers to add to such a list. So, I thought I’d share a few of those folks with